23 May

Pigalle’s Charaf Tajer Launches New Label

Streetwear inspired by his Moroccan origins

Written By Amina Kaabi

Casablanca is a name with which most of us are familiar. The Moroccan city lent its name to one of Hollywood’s most iconic films—and today it lends its name to one of Paris’s most exciting new labels.

 

 

 

Founded by Charaf Tajer —who is known for rubbing shoulders with Pigalle’s Stephane Ashpool—Casablanca™ has already attracted an A-list following on their recently launched Instagram account, with Off-White’s Virgil Abloh, Skepta, and A-Track (just to name a few) keeping an eye on Tajer’s latest project.

 

 

 

At first glance, the French label looks promising. Fully manufactured in Casablanca, their SS18 collection does not shy away from colour, with terrycloth tracksuits and relaxed tailoring in bright and bold hues—evidently inspired by the designer’s Moroccan origins.

 

 

Charaf Tajer

 

There’s no official word on a release date yet so keep an eye on the brand’s IG in the meantime.

 

@casablancabrand