Every publication loves a list, from round-ups to rankings of the artists shaping the moment. But they rarely pause to ask where the authority behind those selections actually comes from, because more often than not, they’re shaped by what the algorithm serves up or by the writer’s personal taste, which hardly reflects the full picture of who’s actually moving culture now, or who’s about to.
Here to break the cycle, we skipped the usual editorial pick and went straight to the source, tapping an established artist to get a clearer sense of who’s worth paying attention to right now. We reached out to Moroccan singer-songwriter Rita L’Oujdia to share the names she’s currently listening to and backing. After all, it’s better to hear it from someone in the thick of it than from one simply observing from the outside.
At 25-years-old, L’Oujdia is widely considered one of the most exciting acts to come out of Morocco right now. Based between London, Paris, and the North African Kingdom, the young songstress has steadily built a presence across multiple scenes, effortlessly moving between genres, sounds, and spaces with a fluency that mirrors the very generation she belongs to. Heavily influenced by Andalusian, Latino, Way-Way, Chaabi, and Rai, her sonic DNA refuses to sit still, which largely explains why we tapped her to guide this list.
Keep scrolling to discover 15 Moroccan artists — in no particular order — to keep on your radar, according to Rita L’Oujdia.
Wolf Trapzilla
If The Weeknd was from Oujda (think smooth falsettos, instantly recognizable flows, and melodies that stay with you).
Must listen to: Crash
Personal fav: Babyluv
IICYEE
Blends experimental trap with underground rap and distortion with contrasting feminine flows and bars. IICYEE shows that rappers can take part in hip hop culture while staying feminine and embracing girlhood.
Must listen to: stop calling
Personal fav: shine
CHEB
Smart and engaged songwriting, poetic as well as politicized, with simple instrumentation turning Chaabi-rythms into acoustic flows.
Must listen to: كوتوكوتو
Personal fav: H’mmam Zaligin
LHAJ
Unique, with addictive songwriting and a clear willingness to take risks on his latest singles.
Must listen to: 13
Personal fav: PALLET/PLAZA
VERSA999
I hadn’t listened to a song and felt blown away by it in a while, but when I listened to Versa’s discography, I felt deeply moved, and pushed to research more and more of his music. With sharp music productions and memorable melodies, it is almost always accompanied by simple but clean visuals that always tell a story.
Must listen to: nfl
Personal fav: DENYA FANYA
ACHERKIY
An upcoming new gen-rapper with deep lyrics about his upbringing and being a young rapper in the Moroccan music industry. Also happens to be a humble sweetheart, as well as a trained mixing and recording engineer working with various charting artists.
Must listen to: Meahom
Personal fav: Miles feat Aineye
AYMANE HAQQI
Impeccable flows, neat delivery, and smart lyrics. Aymane Haqqi is one promising MC already showing off huge potential and talent with his new EP
Must listen to: L’amor? La Mort!
Personal fav: f r e e d o m
HARIS HAMZA
An electronic producer and interpret blending Raï and Chaabi with house, pop, and hip-hop in a way that feels new and very singular. On stage he has fun and plays the keyboard (as in the literal computer keyboard) and that’s one of the many reasons he’s so great.
Must listen to: Mchilli
Personal fav: Mghyeb feat Plylist
LINA GUESSOUSI
Instantly recognizable voice, Lina brings some new folk flavor to Morocco’s pop landscape, which was much needed. She writes heartfelt poems in a vulnerable way which has allowed hundreds of thousands to instantly connect to her and her music.
Must listen to: Mabidi Chay
Personal fav: Tal Lili
SARAH & ISMAIL
Amazigh duo, Sarah & Ismail share their very vast knowledge and love of music through their songs, and that’s why they feel like such a warm ray of sunshine. Sarah’s soft honey-like voice is soothing, while Ismail’s production and arrangements bring Amazigh culture to the forefront while keeping it fresh and current.
Must listen to: Taghazout
Personal fav: Tamazirt
SOFCO
Sofco is an alien the Moroccan music scene and deserves so much more. Producing, writing, and playing multiple instruments himself, he crafts a synth pop in Darija, with influences from disco, electro, and funk.
Must listen to: Moments
Personal fav: Tayer
51MODEL
Recently popping off in our timelines 51model raises interest because of his ability to make RnB and Darija work so well together. Rnb isn’t dead and Morr’n’b is born. Unique flows, sensual and romantic lyrics, with productions to bump your head to. The recipe works every time.
Must listen to: Frida
Personal fav: Chupa Chups
GUSTAVO51
Recently going viral on TikTok, Gustavo isn’t new to rap music and it was just a matter of time for the young rapper and writer to pop off. Using his low breathy voice, a dark and mysterious visual direction, and bars that always mean more than what we think, Gustavo is a remarkable new rapper in the scene.
Must listen to: Dororo
Personal fav: Danadana
JUBANTOUJA
An amazing pop-folk band led by Ayoub, whose voice carries a certain je ne sais quoi that sticks. Their music feels transportive without trying too hard, and on stage, they hold it down with a commanding presence.
Must listen to: titrit
Personal fav: irmi wafud
SONIA NOOR
Apart from being a generous, talented, and supportive artist, Sonia is also very multi faceted. From recently lending her voice the opening of the 2025 African Cup of Nations in Morocco to performing on electronic tracks, and recently releasing her album Dawini, which blends acoustic with pop in three languages, Sonia always explores further parts of herself in her music and delivers music with a message.
Must listen to: Dawini (Part 2)
Personal fav: Mra Ou Mermora
Lead picture courtesy of @sophiaelbahja