Fashion

6 Standout Moments From Paris Fashion Week SS27

BYYassine Hariss

June 30, 2026

If you’ve ever been to Fashion Week, you’ll know that surviving those seven days is no walk in the park. Throw in a record-breaking heatwave, with Paris becoming one of the hottest major cities in the world—at times even hotter than parts of the region we call home — and it quickly became a test of endurance. Put it this way: we sweated through every outfit, got through countless bottles of water, and spent most of the week feeling like we were one show away from passing out. But somehow, we managed to keep it moving.

We already told you what went down at Louis Vuitton’s SS27 show and Michael Rider’s Men’s debut at Celine, but there was a lot more going on than that. From presentations and parties to the people we ran into between venues, here’s everything else we got up to this season.

Nike Energy Media Preview

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A post shared by MILLE (@mille_world)

We kicked things off with a presentation from our friends at Nike, who took over the heart of the City of Lights with a temporary installation centered around a giant Swoosh crashing through a wall. Inside, the sportswear giant gave us a glimpse of the technologies, collaborations, and partnerships set to land in stores over the coming months.

As always, the focus was on pushing performance and comfort forward, whether for elite athletes or everyday wearers. We got to see, touch, and try plenty of what’s coming next, although, frustratingly, most of it has to stay under wraps for now. What we can tell you is that there were snakeskin-inspired trainers, a new take on the Air Force 1, a square-toe sneaker that had everyone talking, and more signature collections in the pipeline. We just wish we were allowed to tell you more.

Etudes Studio SS27 Show

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For our first show of the season, we made our way to the Palais de Tokyo to see what Études Studio had in store for Spring/Summer 2027. Tucked away in the gallery’s lower level—a welcome escape from the blistering Paris heat—we joined a room of guests doing their best to stay cool before the lights dimmed and the collection began.

The collection looked to the city as something constantly in flux. Drawing inspiration from the work of artist and architect Gordon Matta-Clark, Études Studio explored the idea that buildings, much like clothes, are never truly static. Instead, they carry the marks of time, movement, and the people who pass through them. That thinking ran through every look. Tailoring was relaxed without losing its structure, workwear references were elevated through considered construction, and fabrics appeared worn, faded, and reworked—as though they had spent years absorbing the rhythms of the street rather than straight off the factory floor.

Talel Presents ‘Eye Wide Souk’

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A post shared by Talel طلال (@talelparis)

It’s been a busy year for Moroccan bag makers Talel. Less than 12 months after taking home the Accessories Prize at the Fashion Trust Arabia Awards, founder Leila Roukni brought the label to Paris with an immersive presentation that, for an evening at least, made the French capital feel a little more like Marrakech.

Titled Eyes Wide Souk, the installation, conceived by artist PZ Opassuksatit, explored memory, repetition, and the everyday rhythms that shape life in the Red City. Rather than leaning into the chaos and spectacle often associated with its bustling markets, it invited guests to look beyond first impressions and appreciate the quieter rituals, gestures, and human connections that define them.

Set within that environment, Talel’s handcrafted bags became part of the experience rather than simply products on display, allowing visitors to engage with the brand’s world in a more intimate way. Bringing the evening to a close, Paris-based Moroccan artist Ghita Askari soundtracked the night with a DJ set and live performance.

Christian Louboutin Men’s Spring Summer 2027 Presentation & Party

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A post shared by Christian Louboutin (@christianlouboutin)

Few presentations generated as much anticipation as Louboutin’s. With newly appointed creative director Jaden Smith now at the helm, all eyes were on what the house had in store. Set inside the Palais Brongniart—the French capital’s former stock exchange—the presentation drew editors, buyers, and friends of the brand keen to catch the next step in Smith’s vision.

Rather than unveiling his latest creations in a conventional showroom, Smith transformed the space into the imagined ruins of a long-lost civilisation, complete with towering stone structures, archaeological references, and Christian Louboutin’s unmistakable shade of red woven throughout. The house’s latest footwear and leather goods were displayed like precious artefacts unearthed from another era, turning what could have been a straightforward presentation into an immersive experience that had guests photographing every corner of the space as much as the collection itself. A special shoutout goes to the leather quiver filled with real arrows. We haven’t quite worked out its purpose, but we wanted one anyway.

The evening was capped off with a reception featuring performances from Ty Dolla $ign and Asake, attended by the likes of Moroccan rapper ElGrandeToto, Tunisian-Italian artist Ghali, Emirati twins Hadban, American creative Luke Sabbat, and Wizkid, among many others.

System SS27 Show

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A tricky one to stay focused on, if we’re being honest. Staged outdoors under a sun that showed absolutely no mercy, it was one of those shows where simply making it through felt like part of the experience. Thankfully, the team at SYSTEM had thought ahead, greeting guests with chilled bottles of water and branded umbrellas that quickly became the most essential accessories in the crowd. With temperatures nudging 40°C, the Korean label still managed to hold everyone’s attention, presenting a collection built around relaxed tailoring, soft draping, and a muted palette that felt as calm as the weather was unforgiving. Light fabrics, washed finishes, and easy silhouettes gave the impression of clothes designed to be lived in rather than simply looked at; a fitting response to a week where comfort suddenly became everyone’s top priority.

Doublet Spring-Summer 2027 show

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A post shared by Masayuki Ino (@__doublet__)

For our final show of the season, we made our way to Paris’s 16th arrondissement to see what Japanese designer Masayuki Ino had in store. Safe to say, the 2018 LVMH Prize winner didn’t disappoint. Guests were welcomed with freshly made Japanese crêpes as they filtered into the venue—we even spotted Ty Dolla $ign polishing one off before taking his seat—setting a playful tone for what followed. That sense of humour carried onto the runway, where everyday objects were twisted into something unexpected, proving that some of the strongest collections are also the ones that don’t take themselves too seriously.

As a matter of fact, the invitation came in the form of a screenshot of the iPhone Notes app, listing what appeared to be the day’s schedule of someone preparing for a runway show: coffee, breakfast, emails, backstage prep, rehearsals, hair, makeup, guest arrival, and everything that followed. It seemed fairly random at first, but once the lights came up it all clicked into place. Every look, accessory, and playful visual gag corresponded to another moment in that timeline, while the soundtrack subtly shifted alongside it, giving the entire presentation the feeling of watching the day of a fashion show unfold in real time. A knitted loaf of bread doubled as a handbag, a T-shirt literally told its wearer to “Watch”, while trompe-l’œil waistbands gave the illusion of underwear peeking out beneath trousers. Live it, loved it.

6 Standout Moments From Paris Fashion Week SS27

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6 Standout Moments From Paris Fashion Week SS27

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