Add this to your list of reasons to escape to The French Riviera this summer: Jacquemus is opening a branded beach club in Monte Carlo. Set against the sun-drenched coastline, the pop-up will bring the French label’s signature Mediterranean-
In partnership with Monte-Carlo Société des Bains de Mer (Monte-Carlo Sea Bathing Society), the Paris-based brand was invited to redecorate The Monte Carlo Beach Club, a waterfront venue home to one of the principality’s most iconic piers and pool café’s. Overlooking the basin, the landmark location will be treated to a full makeover, redesigned with Jaquemus’ classic color codes from black, banana yellow, and coconut milk stripes. Sunbeams, parasols, and towels will also be infused with some of the ready-to-wear label’s visual language, using signature elements from its Spring 2024 La Croisière collection.
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The Michelin-star restaurant and paddle courts will also be getting a glow-up of their own while keeping some of their core characteristics. To mark the occasion, a few new eateries will open their doors this summer alongside two new flagship boutiques intended to enhance the overall Jacquemus experience.
This isn’t the first time Jacquemus has turned its own vibe into a seaside venue. Earlier this month, the French fashion house teamed up with Casa Jondal in Ibiza, transforming the beachfront restaurant and beach club into an immersive brand experience.
Last year, the label landed in Saint-Tropez with a restaurant as well as a boutique, putting their signature spin on everything from the interiors to the food seen on plates; and in 2023, the brand took over French department store Galeries Lafayette with a dreamy little café that served hot drinks and flower bouquets inside an all-white cube.
