Best known for their iconic eyeshadow palettes and brow shaping, Anastasia Beverly Hills (ABH) has been a favourite among makeup artists and younger generations of makeup wearers since the late 90s. With many vegan products and a 100% cruelty-free incentive, the pop-coloured makeup brand still looms large in contemporary cult beauty, especially with their more popular products such as their glow kit and Alyssa Edwards eyeshadow palette.
So, it is fitting that the brand should collaborate with Californian YouTube beauty star Jackie Aina, a leading advocate for visibility of people of colour in the cosmetic industry. Aina has already collaborated with popular makeup brands e.l.f and Sephora, creating alternatives for favourite products that are specifically designed to complement darker skin shades.
After hundreds of requests from fans asking ABH to collaborate, they have finally followed through, becoming the latest cult beauty brand following Fenty Beauty to embrace diversity and inclusivity. As Aina told Allure on her new ABH eyeshadow palette, “Every time I get palettes, I mentally have to fix them. I struggle with finding palettes with transition colours that are dark enough for me. They show up ashy, chalky, or too light.”
A lot of the shades have been designed to specifically complement darker brown eyes, such as Sponsored (a green-brown duo chrome) and Big Wig (matte purple), which have been avoided by the brand due to the ‘weak pigmentation’ of darker eyeshadow colours. The palette can also be used as a crease colour, with Edges (matte brick) serving the purpose of bronze or blush. Finally, a palette where women with darker skin tones don’t have to combine with other palettes to make work.
The 14-shade palette has been released this week and is already over everyone’s Instagram – join the trend, to buy click here.
