The second edition of Riyadh Fashion Week got off to a triumphant start on Wednesday with an incredible collection by Kaf by Kaf, a Saudi luxury fashion label founded by Kawthar Alhoraish. For the brand’s spring 2025 sportswear collection, Alhoraish decided to team up with Adidas, marking the sportswear giant’s first-ever runway show in the Middle East. “With adidas, we’ve created designs that celebrate our traditions while adding a contemporary fashion twist with sportswear,” said Alhoraish of the collection. “It’s not just about fashion, but about crafting pieces that embody the spirit of Saudi Arabia, blending style, comfort, and cultural identity seamlessly.”

Models snaked through the runway wearing ultra-wearable unisex pieces such as jerseys, tracksuits, and performance fits, that fused Saudi Arabia’s traditional clothing with more contemporary elements like cargo pockets and zipped side pockets. The collection also featured modest pieces for women such as graphic abayas and a lightweight headscarf crafted from airy materials for a comfortable fit, to offer coverage without compromising on performance. Other standouts from the collection include a long dress featuring a sporty flat knit V-neck collar and a sculptural knit paired with the classic adidas trackies or vibrant, multi-layered skirts.

“We’re proud to have hosted our first-ever regional runway show. Through our partnership with Saudi Fashion Commission and Kaf by Kaf, this continues our strong ambitions and commitment to continuously empower local talent within the Kingdom,” shares Bilal Fares, SVP and GM adidas EMC.
The runway show represents Adidas’ continued push to strengthen its presence in the Kingdom. Back in September, the German sportswear brand collaborated with Saudi multidisciplinary artist Raghad Al-Ahmad on a collection dedicated to Saudi Arabia sold both internationally and regionally, a first for adidas—and clearly not the last. “We look forward to working with our partners, ensuring that we further create a strong localized product offering to our consumers,” continued Fares.
The adidas and Kaf by Kaf collection will be available to purchase globally in February 2025 across select adidas stores as well as online.


