Just in time for summer, Adidas has unveiled some of its latest work with the launch of the newest edition of Club Originals, a campaign that celebrates creation, creativity, and culture by blending nostalgic aesthetics with more modern influences. Set to inspire the next generation of talent, the German athletic brand’s focus on the intersectionality of the arts obviously called on some of the brightest talent across the globe to give the advertorial an extra dose of creative buzz.
The new campaign launched globally across 16 countries worldwide, including England, Germany and Egypt, calling on Cairo-based duo Disco Misr as well as Emirati-Egyptian singer Almas to embody the spirit of the global sportswear giant’s latest textile and sonic adventure.
The artists and campaign stars came together to cover one of the most iconic Arabic tracks of all time, namely Mabsota, but this time with a fresh, modern twist. The fusion of past and present coupled with the cocktail of influences and genres that can be heard, which range from disco to funk and electronic, have resulted in a truly unique musical experience that pays homage to the rich cultural heritage of the region.
The debut single, along with its regional campaign film, takes audiences on a journey through the region’s youth culture, paying homage to their unique identity and celebrating their creative spirit. Disco Misr’s choice of music, which transports listeners back to a nostalgic era, is perfect for this collaboration with Almas, a talented singer, and songwriter who is making waves across the region. This collaboration is an excellent example of how cultural appreciation and creativity can come together to create something truly special, and it is sure to inspire young creatives across the region.
Explicitly putting the spotlight on those who make the loudest of statements, those that break boundaries effortlessly, and who aren’t afraid of expressing their creative selves, Club Originals is positioning itself as the leading force showcasing the plentitude of talent there is to be unearthed, serving as tribute to the region’s, and world’s, youth and limitless minds that come with.
Just in time for summer, Adidas has unveiled some of its latest work with the launch of the newest edition of Club Originals, a campaign that celebrates creation, creativity, and culture by blending nostalgic aesthetics with more modern influences. Set to inspire the next generation of talent, the German athletic brand’s focus on the intersectionality of the arts obviously called on some of the brightest talent across the globe to give the advertorial an extra dose of creative buzz.
The new campaign launched globally across 16 countries worldwide, including England, Germany and Egypt, , calling on Cairo-based duo Disco Misr as well as Emirati-Egyptian singer Almas to embody the spirit of the global sportswear giant’s latest textile and sonic adventure.
The artists and campaign stars came together to cover one of the most iconic Arabic tracks of all time, namely Mabsota, but this time with a fresh, modern twist. The fusion of past and present coupled with the cocktail of influences and genres that can be heard, which range from disco to funk and electronic, have resulted in a truly unique musical experience that pays homage to the rich cultural heritage of the region.
The debut single, along with its regional campaign film, takes audiences on a journey through the region’s youth culture, paying homage to their unique identity and celebrating their creative spirit. Disco Misr’s choice of music, which transports listeners back to a nostalgic era, is perfect for this collaboration with Almas, a talented singer and songwriter who is making waves across the region. This collaboration is an excellent example of how cultural appreciation and creativity can come together to create something truly special, and it is sure to inspire young creatives across the region.
Explicitly putting the spotlight on those who make the loudest of statements, those that break boundaries effortlessly, and who aren’t afraid of expressing their creative selves, Club Originals is positioning itself as the leading force showcasing the plentitude of talent there is to be unearthed, serving as tribute to the region’s, and world’s, youth and limitless minds that come with.
