Dubai-based streetwear label amongst few is teaming up with UMBRO for a new limited-edition capsule that pays tribute to the era of schoolyard football. The collaboration, announced ahead of Sole DXB 2025, merges the British sports equipment manufacturer’s longstanding football heritage with amongst few’s grounded regional perspective to create a collection shaped by nostalgia and community.
The capsule draws from the raw energy of growing up around the game: makeshift pitches, half-time banter, and the style codes that defined a generation raised between the playground and the street. For amongst few, the partnership marks a natural step in its ongoing dialogue with Gulf youth culture, while for UMBRO, it’s a return to the roots of football style.

amongst few x Umbro. Photographed by Connor Rycroft
Sole DXB will serve as the first stop for the collection, giving festivalgoers exclusive access from December 12–14, 2025. It’s a strategic debut. the Dubai festival has become a key platform for regional and global streetwear launches, and the collaboration’s themes of nostalgia and everyday football moments align closely with the community-driven spirit of the event. A wider online and in-store release will follow on December 15 at 12 PM GST.

amongst few x Umbro. Photographed by Connor Rycroft
For amongst few, founded by Mike Taylor and Flo Moser in 2013, the partnership marks a continuation of the brand’s history of meaningful collaborations. Past partnerships include an official collection with the NBA, released in 2018 with off-court basketball attire tied to Dubai’s cultural influences; and an early tie-up with US label The Hundreds that blended Arab aesthetics with classic streetwear pieces. For Sole DXB in 2022, the homegrown brand teamed up with Austrian energy drink Power Horse on a capsule featuring ready-to-wear hoodies, tees, caps, and totes branded in English and Arabic and strongly leaning into motorsport cues.
With imagery shot by Connor Rycroft and a story that taps into universal childhood memories of the game, the amongst few × UMBRO capsule is positioned as one of the standout drops of this year’s Sole DXB.

amongst few x Umbro. Photographed by Connor Rycroft