For a multitude of reasons, this season’s Paris Fashion Week is due to be historical. But pandemic aside, one of the things we’re most excited by is The Arab Fashion Council (AFC)’s new push for Arab representation, thanks to a new initiative made in partnership with the Federation de la Haute Couture et de la Mode.
Entitled ‘Arabs in Paris’, the two organisations will co-host a showroom and presentation on the official Paris Fashion Week schedule in a bid to highlight Middle Eastern talent and place their designs on an international platform.
“The project is in line with the Arab Fashion Council’s vision to build an Arab economy based on creativity and to promote the Arab talents on a global scale,” stated Mohammed Aqra, The Arab Fashion Council’s chief strategy officer, in a statement.
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Today the Arab Fashion Council (AFC) has announced a new exciting project which aims to connect the Arab talents with the French fashion industry. The new initiative, titled “Arabs in Paris”, is a collaboration between the Arab Fashion Council (AFC) and the Fédération de la Haute Couture et de la Mode (FHCM) @fhcm aiming to enable the Arab designers to showcase their creativity officially in Paris Fashion Week’s calendar for spring/summer 2021. @parisfashionweek #ArabsInParis Aujourd'hui, l'Arab Fashion Council (AFC) a annoncé un nouveau projet passionnant qui vise à connecter les talents arabes à l'industrie française de la mode. La nouvelle initiative, intitulée “Arabs in Paris”, est une collaboration entre le Conseil arabe de la mode (AFC) et la Fédération de la haute couture et de la mode (FHCM) visant à permettre aux créateurs arabes de montrer officiellement leur créativité dans le calendrier de la mode de Paris pour la semaine. printemps / été 2021.
Due to run from September 30 to October 5, the showroom will house the work of Lebanese designers Azzi & Osta as well as Lebanese labels like Ecaille and Emergency Room Beirut, as well as Poise Design. Jordanian couturier Farah Bseiso’s Maison Mada’en will also be showcased.
“It is a great initiative to bridge the Arab and French design cultures together and we are very honoured to give this opportunity to our talents to present officially at Paris Fashion Week and to distinguish which Arab designers showcase truly on the official calendar” stated Jacob Abrian, the founder & CEO of Arab Fashion Council.