Azzi & Osta

‘Arabs in Paris’ is Fighting for Representation at Fashion Week

The Arab Fashion Council’s new initiative is a major move

Azzi & Osta

For a multitude of reasons, this season’s Paris Fashion Week is due to be historical. But pandemic aside, one of the things we’re most excited by is The Arab Fashion Council (AFC)’s new push for Arab representation, thanks to a new initiative made in partnership with the Federation de la Haute Couture et de la Mode. 

Entitled ‘Arabs in Paris’, the two organisations will co-host a showroom and presentation on the official Paris Fashion Week schedule in a bid to highlight Middle Eastern talent and place their designs on an international platform. 

“The project is in line with the Arab Fashion Council’s vision to build an Arab economy based on creativity and to promote the Arab talents on a global scale,” stated Mohammed Aqra, The Arab Fashion Council’s chief strategy officer, in a statement.

Due to run from September 30 to October 5, the showroom will house the work of Lebanese designers Azzi & Osta as well as Lebanese labels like Ecaille and Emergency Room Beirut, as well as Poise Design. Jordanian couturier Farah Bseiso’s Maison Mada’en will also be showcased.

“It is a great initiative to bridge the Arab and French design cultures together and we are very honoured to give this opportunity to our talents to present officially at Paris Fashion Week and to distinguish which Arab designers showcase truly on the official calendar” stated Jacob Abrian, the founder & CEO of Arab Fashion Council.

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