We all know the exhilarating feeling of sifting through the shelves of a bookstore, hoping to uncover something unique, thought-provoking, and fresh. Yet, in majority Arabic-speaking countries, stumbling upon small press and art publications is a rare delight. This is partly due to a lack of proper distribution systems. While large bookshop chains dominate, demanding high discounts and focusing on bestsellers, independent voices are sidelined. This is where Moving Forward comes in.
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Through a dynamic partnership between BaoBooks and Esmat Publishing List, bolstered by support from AFAC and the Swiss Agency for Development and Cooperation’s NACP seed fund, this initiative is stepping up to break the cycle, building a new distribution network designed specifically for the realities of the region. Going beyond merely transporting books across borders, Moving Forward ensures book lovers can explore publications from Cairo, Beirut, Algiers, Tunis, and Casablanca, no matter where they are.
The idea is simple but transformative.Working hand-in-hand with small press publishers, design studios, and cultural spaces, the initiative makes sure independent publications reach consumers directly. Whether it’s a limited edition art book or a self-published poetry collection, they are building a catalog that puts creative expression within everyone’s reach.
It champions diverse voices, carving out space for experimental works and nurturing a more inclusive and buzzing literary culture. When these books reach beyond their local contexts, they ignite discussions, inspire fresh ideas, and empower creators throughout the region. Moving Forward is revolutionizing not just the distribution of books, but the very way stories are told and shared—amplifying voices that need to be heard. And that’s something we can all celebrate.
