For the first time since its founding in 1910, Italian luxury label Zegna is set to present its Spring 2026 ready-to-wear collection outside the Milan Fashion Week calendar. Instead, the brand will debut its latest sartorial creations in Dubai, for a one-time-only runway show, marking a bold departure from tradition and signaling its ambition to engage with a broader global audience in a dynamic new setting.
Scheduled for June 11, the decision to relocate their next major event reflects Zegna’s broader vision for the future, aiming to bring Italian craftsmanship to a global stage while staying firmly anchored in its rich Milanese heritage. More than just a runway presentation, the event will anchor a week-long series of curated experiences, designed to engage top clients, industry leaders, and select international media. From what we know, the brand’s traveling event concept, Villa Zegna— inspired by the original home of founder Ermenegildo Zegna— will also make its way to the UAE, offering an immersive experience into the label’s craftsmanship and storied legacy.
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“As a company that has always looked beyond, we are excited to bring the artistry of Made in Italy to Dubai for the first time,” Gildo Zegna, Chairman and CEO of Ermenegildo Zegna Group, said. “This is not just about a fashion show—it’s about reinforcing the strength of Italian craftsmanship on a global stage. Dubai today is the center of the world, a place where cultures converge, ideas flourish, and the future takes shape. It embodies the energy, vision, and innovation that define modern luxury. Milan will always be our home, and our partnership with Camera della Moda remains as strong as ever. But today, luxury is about movement, evolution, and embracing new perspectives. Dubai is the perfect place for us to tell the next chapter of our story,” he added.
Building on its successful chapters in Shanghai and New York, the forthcoming presentation will hopefully further celebrate the creative spirit, sustainability, and modern vision that defines Zegna today.
