There was a time when
finding a husband or wife required considerably less technology and considerably more interference from your extended family. An auntie knew someone whose daughter worked with someone whose cousin had recently moved back from London. A mother casually mentioned that a family friend had a very handsome son. Numbers were exchanged. Photos appeared from mysterious corners of WhatsApp. Then
dating apps arrived and promised to liberate us from all of that.
Now, after years of swiping through strangers, getting ghosted by men with photos holding fish, and answering some variation of “what are you looking for on here?”, technology has apparently reached its next great breakthrough. The auntie.
Auntee, a UK-based AI matchmaking platform that launched in the UAE this summer, has essentially taken one of the oldest matchmaking systems around and given her an algorithm. Instead of endlessly scrolling through profiles, users begin with a 15-minute voice conversation with an AI persona called, naturally, Auntee. She asks about your lifestyle, ambitions, communication style, values, and plans for the future, then builds your profile and decides who you might actually get along with.
There are no bios to agonize over and no endless carousel of faces demanding a split-second verdict. Once Auntee gets to know you, the platform makes a smaller number of introductions based on 14 behavioral dimensions spanning money, lifestyle, personal foundations, and relationship dynamics. In other words, your khalto has been automated.
Dating apps spent the better part of the last two decades removing the intermediary from romance. Suddenly, you didn’t need a friend to introduce you to someone at dinner or a cousin to put in a good word. You could open an app and theoretically access thousands of eligible singles from your sofa. Except thousands of eligible singles turned out to be exhausting. We gained access to more potential partners than any generation before us but somehow ended up complaining that meeting someone had become impossible. Auntee’s solution feels almost comically old-fashioned beneath all the AI. You don’t need more people. You need someone to filter them.
Of course, outsourcing that intuition to artificial intelligence raises an obvious question. Can an algorithm know you well enough after 15 minutes to understand who you should date? Auntee is betting that conversation reveals considerably more than the average dating profile. Its voice interview is designed to assess what users actually want from their lives and relationships before making an introduction. The company says it attracted 3,000 users within its first eight weeks and had already made more than 500 introductions, suggesting a real appetite for an alternative to the swipe model.
Auntee describes itself as “values-based matchmaking,” while its founder, Zain Shaikh, says the idea grew out of another AI project designed to interview and match job candidates with employers. At trade shows, people apparently kept asking whether the technology could do the same thing for dating. Which is either deeply romantic or an alarming indication that finding a boyfriend and applying for a job now require approximately the same infrastructure.
Still, the premise feels particularly suited to the UAE, where dating has developed a reputation for being uniquely exhausting. It makes sense, then, that a service promising to cut through some of that noise by doing the searching, vetting, and introducing for you would find an audience here. A matchmaking system, human or otherwise, at least attempts to ask the bigger questions before everyone wastes six months pretending they are going with the flow.
There are questions Auntee will eventually have to answer as the platform grows. The more intimate the interview becomes, the more important privacy becomes too. There is also the larger question hanging over every compatibility algorithm. Sometimes the person who makes perfect sense on paper leaves you checking the time halfway through dinner. Sometimes the person who makes absolutely no sense becomes the one you cannot stop thinking about.
But Auntee’s arrival says something interesting about where dating apps have ended up. After years of treating abundance as the answer to loneliness, we seem increasingly interested in limits again. The future of dating, apparently, looks a lot like the past. The only difference is that this auntie cannot call your mother afterward.
Main image: Instagram/@rexchouk