BassCoutur FW20 is a Reminder to Forget Fast Fashion

Recycle, rethink, redesign

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With Paris Men’s Fashion Week underway, all eyes are on how brands will be utilising the new sustainability lens that has been placed on the fashion industry. 

French-Tunisian brand BassCoutur (helmed by 40-year-old Riadh Trabelsi) has long been pushing eco-consciousness inside and outside of the region. At his show yesterday, this was once again placed at the forefront. 

As his third show to-date, it was entitled ‘Earth Reflection’ – which echoed the current climate and focus on sustainability. 

23 looks stormed down the runway, from felt bucket hats and patchwork knitwear in pastel shades to sharp architectural tailoring, all devoutly tied to the brand’s core principles: recycle, rethink, redesign.

In an interview with MILLE, Trabelsi addressed the current fast fashion crisis. “I think that we are at the dawn of a huge change, because big fashion brands that do fast fashion are starting to promote a sustainable message and principles around upcycling.” He said, “We’ve reached a time where we’re all just observing how the industry has pushed it too far. Until two seasons ago, big houses were burning their stock! We don’t have a choice anymore; we need to rethink our economy.”

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