For Syrian nail artist Bayan Beauty, almost anything can end up on a manicure. A pair of zebra-print boots can become a graphic French tip. A lava lamp can inspire translucent pink nails filled with floating red blobs and finished with chrome. Blue eyeshadow and scattered rhinestones translate into an electric cobalt set covered in crystals. Elsewhere, a Mahmoud Darwish quote in Arabic script stretches across a nail, while another manicure takes its cues from rows of Moroccan jewelry, complete with sculptural metallic surfaces and colorful stones. Looking at her work, it’s hard to believe that the 21-year-old never particularly intended to become a nail artist in the first place.
Born in Saudi Arabia, the nail artist spent part of her childhood in Syria before returning to the Kingdom and eventually moving to Germany at 13 in 2016. Creativity, however, was a constant throughout all of those moves. She sang, painted, experimented with makeup and, long before online tutorials became an industry of their own, taught herself whatever caught her interest through YouTube. “I had already taught myself English, makeup, nail art, painting all through YouTube while living in Saudi Arabia, so learning independently felt natural,” she told MILLE.
Still, when it came time to figure out what she would actually do with her life, art initially seemed less obvious than university. Like plenty of teenagers, Bayan considered college largely because it appeared to be what she was supposed to do next. Her mother was the person who encouraged her to reconsider. “She encouraged me to follow art instead,” Bayan recalls.
She first trained as a certified makeup artist, but the pandemic would unexpectedly push her toward the medium that now defines her work. During Covid, she started doing nails from her bedroom, with clients quite literally sitting on the floor. There was no elaborate business plan behind it, and certainly no indication that a manicure done at home would soon alter the course of her career. Then TikTok did what TikTok occasionally does.
Bayan posted one of her freestyle nail sets and woke up to find it had gone viral. Almost overnight, she went from experimenting with nails to being booked months in advance. The manicure would eventually be recreated by artists around the world and remains particularly important to her for that reason. “Choosing a favorite set feels like choosing a favorite child,” she says. “But my first freestyle set will always be special. It went viral, inspired recreations around the world, and gave me the confidence to trust my creativity.”
Bayan’s manicures don’t really belong to one recognizable aesthetic, which is arguably what makes them recognizable as hers. She can move from delicate white lace suspended inside transparent stiletto tips to enormous faux gemstones sitting over zebra print. There are Y2K references, chrome finishes, animal prints, typography, crystals, and unexpected combinations that probably shouldn’t work together but somehow do.
Her reference folder appears to be similarly unrestricted. “Inspiration finds me everywhere, in people, nature, architecture, makeup, and even vintage designer furniture,” she says. But rather than reproducing those references literally, she shrinks their most interesting elements down to the scale of a fingernail. A texture becomes a tip, an eye makeup look becomes a placement of crystals, a piece of furniture might supply a color combination or shape.
There is also something distinctly maximalist about it. Bayan’s nails aren’t afraid of decoration for decoration’s sake. And in the “clean girl” beauty landscape that has spent the last year cycling through barely-there manicures, sheer pinks, and increasingly restrained interpretations of “luxury,” her work makes a pretty convincing argument for putting things back on. To her, “beauty is imperfect, distinctive, and deeply individual,” she explains.
Her own background occasionally enters the work more explicitly, too. Arabic lettering has appeared across her manicures, while other designs recall the gold, turquoise, and colored stones common across Middle Eastern jewelry. Yet Bayan’s practice is too eclectic to be reduced to a single cultural reference point. Her life has stretched across Saudi Arabia, Syria, and Germany, while her visual references seem capable of coming from virtually anywhere.
What ties everything together is the idea that a manicure can carry considerably more personality than its tiny proportions would suggest. That philosophy has also pushed Bayan beyond working on clients. One of the biggest milestones of her career has been creating her own nail brand, Bayan Beauty, born partly out of frustration with what was already available to her. “I couldn’t find products that matched my vision, so I began creating them myself,” she says.
It’s a fairly logical progression for someone whose career was built through teaching herself how to make whatever she couldn’t already do. That independence, however, comes with its own frustrations. Bayan points to a familiar problem for artists working in mediums that are still dismissed as services rather than creative practices: people are often happy to praise the finished product without recognizing the labor required to produce it. “One of the hardest parts of being an independent artist is that people admire your creativity but don’t always value the work behind it,” she says.
Nail art has historically suffered from that distinction. The hours spent designing, sculpting, painting, and applying a complex set can disappear into the final photograph, particularly online, where a manicure might be screenshotted, reposted, and recreated thousands of times without much thought about who first came up with it. For Bayan, however, seeing those recreations can also be one of the most satisfying parts of the job. “The most rewarding part is seeing my work loved and recreated by artists around the world,” she says.
It’s a fitting outcome for an artist whose own education happened largely through watching other people create on the internet. Years after learning nail art from YouTube in Saudi Arabia, Bayan now finds herself on the opposite side of that exchange, making work that other artists save, study, and attempt themselves.
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