After taking its Prada Mode concept around the world, with notable stops in London, Paris, Hong Kong, and Shanghai in the past, the revered Italian house will soon be paying the UAE a lavish visit, bringing its exclusive dining experience over to Dubai. for a memorable debut in the region.
Since its inception in 2018, the campaign has been through seven editions all around the globe and is now slowly gearing up towards its eighth iteration to date, set to take place at ICD Brookfield Place in Dubai’s Financial District for two days on Nov. 9 and 10.
Blending music and fine dining together, the exclusive event will also include an art installation from Bristol-born artist Damien Hirst titled ”Pharmacy.” For the occasion, the recent Drake-collaborator replicated his 30-year-old artwork, which was first exhibited in New York in 1992 at the Cohen Gallery and eventually turned into a restaurant in London in 1998, bringing it back to life to showcase it at the heart of the UAE metropolis.
“I’m thrilled and honored to be invited by Miuccia Prada to recreate Pharmacy for Prada Mode in Dubai after our successful collaboration in Moscow,” Hirst said of Prada Mode coming to Dubai. “I’m working really hard with a complicated but beautiful space, ICD Brookfield Place, to create harmony between the inside and outside of the new building,” the artist continued.
This is far from being Hirst’s first time working with the Milano-based brand as the two have been entertaining a close relationship since the late 90s. In fact, Miuccia Prada was commissioned to design and create the tailored uniforms worn by the staff at Hirst’s first restaurant in the UK capital.
Prada Model will provide members of its closed-circle club early access so they can take part in morning and afternoon panels, talks and debates, as well as nighttime activities, all while enjoying specialty cocktails and refined dining all throughout the day.
