Bella Hadid and Prada are clearly in their era together. Just last month, the supermodel made her long-awaited debut on the brand’s Fall 2026 runway, circling the catwalk four times in a single show as each lap revealed a slightly altered version of her look. Now, the partnership is entering its next chapter: Hadid has officially been named the global face of Prada Beauty.
The announcement arrives alongside the launch of Prada’s newest product, the Prada Touch Blush, a sculptural cream blush housed in packaging shaped like the brand’s signature triangle logo. Available in eight shades, the product leans into the house’s ongoing fascination with sleek design and tactile luxury.
For Hadid, the partnership marks a notable shift in her beauty portfolio. The 29-year-old previously served as a global ambassador for Dior Beauty, fronting campaigns for the French house for several years before stepping away from the role. Her move to Prada signals a new alignment—one that feels particularly fitting given the model’s recent visibility within the brand’s fashion universe.
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In recent weeks, Hadid has also been quietly championing Prada off the runway. During Paris Fashion Week, she stepped out for a family dinner carrying a cinnamon-brown suede Bonnie bag from the Italian house. The roomy tote—complete with hardware buckle straps and a slouchy, oversized silhouette—looked suspiciously familiar on her arm. Just a week earlier in Milan, she had been photographed with the same bag in a sleek black leather version. Fashion people clocked it immediately.
Beyond fashion and beauty, Hadid has been keeping busy elsewhere too. The Dutch-Palestinian model recently wrapped filming on The Beauty, an upcoming FX series created by Ryan Murphy and based on the graphic novel of the same name.
She’s also busy building her own beauty empire. Last year, Hadid launched Orebella, her fragrance-led beauty brand known for its alcohol-free, skin-loving scents. The brand quickly developed a cult following, thanks in part to its distinctive bi-phase formulas and Hadid’s personal involvement in shaping the products.
Between runway appearances, beauty campaigns, and running her own fragrance empire, Hadid’s schedule is looking packed. And if the past few weeks are any indication, her partnership with Prada is only just getting started.
