You might know Bella Hadid as one of the world’s biggest models, but she’s just added another title to her already-impressive CV. Hadid just co-founded her very own beverage brand—and it’s officially hitting Middle Eastern shelves.
The Brooklyn-based alcohol-free brand was co-founded by Jen Batchelor who after spending ten years in Saudi Arabia knows about keeping it alcohol-free. Kin Euphorics is a beverage crafted to “relieve stress and alter mood.” The drink utilizes specific blends of nootropics otherwise known as “smart drugs,” substances that can boost brain performance, and botanics that are said to strengthen immunity, relieve stress, and enhance cognition. With Hadid’s ultra-busy schedule, it’s no surprise her first foray outside of the fashion world has a focus on wellness.
And if you’re wondering, Kin Euphorics’s products are all sustainably packaged, vegan, cruelty-free, and plant-based—making it an all-around conscious brand. Their ingredients include tyrosine, rhodoila, and caffeine – which are said to have mood-altering effects. Others include melatonin, B6, Reishi mushrooms and passionflower, which help alleviate the body’s response to stress.
If you’re looking to get a taste of Kin Euphorics in the Middle East, you’ll easily be able to snag a pack or two on shopmayple.com.