A little over a year after her official foray into the beauty industry, Bella Hadid is now setting her sights on accessories, expanding her fragrance brand Orebella into uncharted territory with a new line of products.
Launched over the summer of 2024, the part-Palestinian model’s label sought to bring healthier and more organic cosmetic options to an industry overflowing with synthetic ingredients and heavily processed formulas. 12-months later, the model-turned-entrepreneur is expanding Orebella with a limited-edition accessories drop in collaboration with California-based mobile gear company Wildflower Cases.
Featuring two new products— an iPhone case and a Scentable Wristlet– the capsule collection reimagines the way the Orebella universe can fit into daily life. The case was designed with celestial motifs, including a moon crescent and stars against a dreamy, deep-blue and orange backdrop, while the beaded wristlet incorporates a small vial to carry your favorite Orebella fragrances with you wherever you go.
Close friends before becoming business partners, Bella Hadid and Wildflower Cases co-founders Sydney and Devon Lee Carlson made sure the drop was as dreamy, wearable, and fun as their real-life friendship. Announcing the new range on her official social media channels, Hadid wrote: “Feeling like the luckiest girl in the world to be able to be creative with my beauty boss sisters. Life is beautiful when we have the opportunity to watch our friends winning. So proud of you two. So proud of our teams. So proud of us. Love you all – thank you for bringing this vision to life.
“Cases ANDDDD our most special scented wristlets to keep the Orebella scent of your choice on you at all times! I’ve been wanting to make this accessory for a while—had the idea for scented bracelets and wristlets—and my sisters pulled it all together for us. Love you guys so much.”
The two new items are available online on Orebella and Wildflower Cases’ respective websites, with the case retailing for $35 and the wristlet for $39.50.