It’s pretty clear at this point that every ‘crumb’ Beyoncé gives us is a complete cultural reset of its own. The singer who has established herself as a visual genius with her Black is King album, made waves on the internet once again.
Appearing with husband Jay Z in Tiffany & Co.’s Fall 2021 ‘About Love’ campaign, Queen B wears the extravagant 128.54 carat Tiffany yellow diamond and poses against a Basquiat’s Equals Pi, a 1982 work that has rarely been seen in public.
As part of the partnership, Beyoncé and Jay-Z have also filmed another video, dropping on September 15th. Captured on Super 8 Film by Jay-Z, the film, which will be a direct homage to ‘Breakfast at Tiffany’s’ will feature Beyoncé’s re-interpretation of the song ‘Moon River’ highlighting the brand’s effort to capitalize on its patrimony while looking towards the future.
Spearheaded by Alexandre Arnault — the former CEO of Rimowa and 28-year-old son of LVMH President Bernard Arnault, the new vision for Tiffany & Co also includes more social responsibility and ground actions.
The brand recently declared that they will donate $2 million towards scholarship and internship programs for Historically Black Colleges and Universities (HBCUs).