If you’ve ever wanted to get up close and personal with a piece of Boucheron jewelry, now might be your chance. For the next few days, the Maison’s Lierre de Paris creations are on display in an immersive exhibition at the Boucheron
flagship in Dubai Mall, giving visitors a rare opportunity to see the pieces, and all their impossibly tiny details, up close before the collection continues its journey across other cities in the Middle East. And when we say close, we mean close enough to see the open-worked veins running through an ivy leaf, the individual diamonds set across its surface, and the tiny details that can be difficult to fully appreciate through a campaign image.
At the center of the collection is one of the oldest and most persistent motifs in Boucheron’s history: ivy. It’s a relationship that goes back more than 150 years. Ivy first appeared in Boucheron’s archives in 1870 and was reportedly a favorite plant of founder Frédéric Boucheron, who was drawn to the way it grew freely, wrapping itself around whatever happened to be in its path. By 1879, it had made its way onto the very first design for the Maison’s now-signature Question Mark necklace, before appearing again throughout the 1920s and, more recently, across its High Jewelry collections.
For 2026, creative director Claire Choisne has returned to the motif with nine new creations that make ivy look as though it has climbed directly onto the body. Three rings send diamond-covered leaves across the fingers, while a flexible, claspless necklace curls around the neck like a vine. There are also asymmetrical earrings designed to be worn in different ways and brooches fitted with spiral fastenings that can be pinned onto clothing or twisted into the hair.
The closer you look, the more impressive the details become. Each leaf is entirely pavé-set with diamonds, while the reverse is delicately open-worked to allow more light through the stones. Even the veining, proportions, and softly rounded tips have been considered to give solid white gold the movement and delicacy of the real thing.
For Dubai, at least, there are only a few days to see it before the ivy creeps elsewhere.