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6 Breast Cancer Awareness Initiatives in the Middle East You Should Know About

In honor of Pinktober

Breast Cancer Awareness Month is an annual global campaign that takes place every October to increase awareness of the deadly disease. During this month, many organizations and brands show support for those affected by breast cancer by launching initiatives that further education around the disease or by donating a percentage of their profits towards a number of breast cancer foundations. In the region, designers, brands, and non-profits are taking part in the fight against breast cancer in their own ways. 

Liht Organics

Natural makeup brand Liht Organics teamed up with the UAE’s Zulekha Hospital this month to host a makeup masterclass at April Beauty Store in Dubai Mall on Oct. 15 to raise awareness of how ingredients found in chemical makeup products can be linked to different forms of cancer. All attendees of the free-to-attend educational session will get a breast cancer screening and consultation with either a general surgeon or oncologist.

Zanubia Shams, Zulekha Hospital Co-Chairperson said: “We reinforce this message of early detection and prevention of breast cancer for both genders year on year and are proud that our consistent awareness has impacted thousands of lives and their dear ones. Organizations such as Liht Organics are increasingly seeing the need to raise this awareness and we are happy to extend this message with their support far and wide.”

Dnata Travel 

Dnata Travel

In support of Breast Cancer Awareness Month, dnata Travel and its Emirati travel brand, REHLATY by dnata Travel, will make a contribution for every booking this month to the Al Jalila Foundation to support breast cancer research and treatment in partnership with Brest Friends, the first breast cancer support group, established by Dr. Houriya Kazim, in the UAE.

 “Breast cancer is the most common cancer among women with 1 in 8 women being diagnosed in their lifetime. Studies show that the average age of diagnoses is 10 years younger in the UAE than elsewhere in the world. These statistics reaffirm the critical need for research to keep up with the latest advances in treatment to save patients’ lives. We would like to thank dnata Travel and our other local partners, who continue to support us in making significant advances in advancing research and patient treatment support in the UAE,” said Dr. Abdulkareem Al Olama, CEO of Al Jalila Foundation.

What’s more, Dnata will showcase pink-themed travel destinations, which include the palace of Hawa Mahal in India’s Jaipur, the colorful, cliff-side village of Riomaggiore in Cinque Terre, Italy, and Lake Nakuru National Park in Kenya, frequently dotted by thousands of pink flamingos, online and at retail stores.

Friends Of Cancer Patients

Friends Of Cancer Patients

In 2021,  Pink Caravan was able to deliver thousands of free breast health checkups including 2197 clinical breast examinations, 1019 mammograms, and 208 ultrasound tests. This October, the Sharjah-based leading breast cancer awareness initiative, Pink Caravan, is hoping to continue building up on that success by taking its state-of-the-art Mobile Medical Clinic and minivan clinics to four emirates across the nation, offering citizens and residents a unique opportunity to catch a free screening and consultation with the experts throughout the month of October. Residents of Sharjah, Abu Dhabi, Dubai, and Ajman free clinical will be able to get free breast examinations and Mammogram screenings at key locations across the UAE.

Noon by Noor

Noon by Noor

Designers behind Bahraini label Noon by Noor, cousins Shaikha Noor Al Khalifa and Shaikha Haya Al Khalifa, have announced a special initiative for Breast Cancer Awareness Month. The designer duo teamed up with Think Pink –Bahrain Breast Cancer Society, a non-profit organization dedicated to supporting breast cancer awareness, education, and research in the Kingdom of Bahrain to donate 10 percent of all of its e-commerce sales back to the organization during the month of October. Online customers will also get complimentary worldwide shipping using the code ‘THINKPINK’ at checkout on the womenswear brand’s website noonbynoor.com.

L’Couture

In an effort to support Al Jalila Foundation’s pioneering cancer research, athletic womenswear label L’Couture will be donating 10 percent of all proceeds from sports bra sales until Oct. 31. With a range of sports bras engineered for functionality with a selection of styles to suit all body types and activity, shoppers can visit the L’Couture website to browse their full collections or visit one of the brand’s three stores.

Arqa Jewellery 

Arqa Jewellery

In honor of Breast Cancer Awareness month, Emirati fine jewelry label Arqa Jewelry has partnered up with Pink Caravan on a limited-edition heart-shaped bracelet to help raise awareness for the disease. Aisha Rashid, the founder of the brand, said in a released statement: “To champion Pinktober we wanted to design a limited-edition bracelet to show our love and support by doing our part and create awareness of the cause. Our aim is always to make every woman feel magnificent.” The delicate, handcrafted bangle, named Amal, is made out of 18K gold and features a pink stone that represents themes of hope, love, and strength. 

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