It’s official. K-pop band BTS has just been named house ambassadors of Louis Vuitton joining the likes of Emma Stone and Naomi Osaka.
BTS’s global success has previously earned them endorsements by companies like Samsung, Hyundai Motors and Fila, but it wasn’t until now that they landed their first luxury fashion partnership.
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To celebrate the major news, the French house released shots of the group members in pastel-drenched tailored pieces by none other than Louis Vuitton Men’s Artistic Director Virgil Abloh.
“I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture,” he said in a statement.
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This isn’t the first time BTS has been linked to the luxury brand. Last March, the K-pop stars showed up to the Grammy Awards red carpet in black and beige looks from Abloh’s iconic Fall 2021 men’s collection.
