Bvlgari Pays Tribute to UAE Royalty With New Collection

The iconic jewellery brand took over the Louvre Abu Dhabi

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It’s not unusual for a major jeweller to collaborate with royals, but Bvlgari’s newest collection is particularly special. The Italian luxury jeweller has partnered up with a member of the UAE’s ruling family for the first time. 

Entitled the ‘Jannah Collection’, Bvlgari, in collaboration with Sheikha Fatima Bint Hazza Bin Zayed Al Nahyan, created a series of pieces inspired by the five-petal flowers that cover the marble ceilings of the Sheikh Zayed Grand Mosque in Abu Dhabi.

“Today we manifest the dreams that we dared yesterday, “declared HH Sheikha Fatima bint Hazza bin Zayed Al Nahyan, in her statement about the new collection, which has taken a total of two years to turnaround. 

The collection is said to be a tribute to the princess’s heritage, a result of years of her reflections on all the stories told to her by her grandparents. HH Sheikha Fatima is the granddaughter of Shiekh Zayed bin Sultan Al Nahyan, and wanted to pay him and the UAE tribute. 

“There are a lot of similarities between Italian and Middle Eastern women… the warmth, generous hospitality, and sense of humour. Whether I’m in Italy or the Middle East, I feel at home,” says Lucia Silvestri, the Creative Director for High Jewellery at Bvlgari. 

One piece created for the ‘Jannah’ collection is a necklace designed for HH Sheikha Fatima’s grandmother. The necklace features a single, cushion-cut emerald lies at its heart. The piece also sees the Sheikha’s grandfather’s name ‘Zayed’ engraved in Arabic on the back of the pendant. 

“Baba Zayed, you realised a ‘Jannah’” HH Sheikha Fatima was affectionately quoted as having said “on our soil, truthful to our heritage while embracing the world. Today I dedicate my ‘Jannah’ to you”.

The collection was revealed for the first time on February 10, at the Louvre Abu Dhabi, where nine pieces were displayed. Another 26 jewellery designs will be displayed for the public.

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