If you’re even just remotely interested in any, or both, you probably already know that fashion and football have a longstanding relationship. Players have become some of the industry’s new favorite muses, while jerseys can now be spotted on and off the pitch, as well as on the runway, like the Qatar-owned Paris Saint Germain, which teamed up with Louis-Gabriel Nouchi for the eponymous brand’s Paris Fashion Week presentation in 2020. Although the footballing world’s presence on catwalks is still rare, it seems as if this FIFA World Cup will push the dial forward and serve as a bridge between both realms as it has been reported that a fashion show will take place before the end of the tournament.
Working side by side, Qatar Creates, and Carine Roitfeld’s CR Runway have recently announced that a runway event is set to unfold on Dec 16, in between the global football tournament’s semi-final and final. Inviting 150 designers, from all four corners of the planet to present their latest sartorial experiments, the much-anticipated fashion show will also act as a platform for homegrown labels as 21 Qatari brands will be upheld and spotlighted during the day-long celebration of creativity.
The list of Qatari brands participating in the event include: 1309, Al-Dukan, Aliya Al-Obaidly, Tamader Al-Sultan, Drizzle, Ghada Al-Buainain, Hairaat, Hamadis, Harlienz, Kaltham’s Pavilion, Lorenaa Michelle, Maryam Al-Darwish, Mhefhef, Muna Saad, Naila Al-Thani, Trzi, TIIYA, WAAD Designs, WADHA, Wit Noiz, and Yasmin Mansour.
At the cross-point between sports, fashion, and music, the show will feature the participation of a number of highly-acclaimed artists, welcoming the likes of part-Algerian disc spinner DJ Snake, Lebanese pop icon Nancy Ajram, reggaeton hitmaker Ozuna, as well as the one and only Cheb Khaled to light up the party.
With all proceeds going to Education Above All, a Qatari-based charity that aims to bring “new life chances, real hope, and opportunities to improve the lives of poor and marginalized children, youth and women especially in the developing world,” attendees can expect to witness many creations centered around football, the Gulf State’s culture, and haute couture in a show that will build up excitement ahead of the approaching fashion weeks in the months ahead.