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How Cartier is Putting the Focus on Women for Expo 2020

Intuitive and relevant, we’re keeping our eyes locked on this one.

With a global push towards social justice and equal rights, the Dubai Expo 2020 is reaffirming its commitment to gender equality and women’s empowerment in the most inventive and thoughtful ways. Joining forces with Cartier, the launch of the Women’s Pavilion will aim at spotlighting and celebrating women change-makers around the globe through specific programming, tailored content and various creative events. 

Taking place in Dubai from October 1 to March 31, the first World Expo to be held in the Middle East will also be the first to unveil a stand-alone structure entirely dedicated to women. Driven by a common commitment to the UN’s SDG’s, the event organisers are convinced that a peaceful and prosperous world cannot be achieved without gender equality and women’s empowerment being at the core of it – and this starts by including them in all areas of activity the Expo is involved in. 

Titled “New Perspectives”, the Women’s Pavilion will invite visitors to recognise the central role women, famous or not, have played throughout history and until now. Celebrating the significant, and too often forgotten, contributions made by women, the pavilion has shown willingness to highlight an important principle: when women thrive, all of humanity thrives. 

In parallel to the focus on women’s success, the ephemeral pop-up event will also aim attention at the challenges women have and still face today while also emphasising on those that rose specifically following the outbreak of COVID-19 back in March 2020. 

“The international community has made progress in gender equality and women’s empowerment, but much more needs to be done. By welcoming visitors from across the planet and from every walk of life, Expo 2020 Dubai is a unique, powerful platform that will drive the necessary attention to this issue.” said Reem Al Hashimy, UAE Minister of State for International Cooperation and Director-General of Expo 2020 Dubai. 

Very promising and intuitive, the Expo’s newest addition seems like it might become its main unmissable attraction in the times to come. Either way, we admire and praise this refreshing initiative hoping for a fairer and equal future for all to unload on us sooner rather than later.

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