Game, Set, Match! The Casablanca Tennis Club Lands in Abu Dhabi

From Jan. 31 to Feb. 7

Mark your calendars for The Casablanca Tennis Club. The first of its kind in the region, the unique event—organized by Paris-based ready-to-wear label Casablanca— is transforming the Ilios beach club at Al Hudayriyat Island in Abu Dhabi into a sunlit tennis court from Jan. 31 to Feb. 7.

A celebration of fashion, food, and tennis, the exclusive event, in collaboration with the Abu Dhabi Investment Office, offers something for everyone. From free 60-minute “Turn Up & Play” tennis sessions and educational “Juice & Learn” workshops hosted by the Global Tennis Academy to “Sunset Stretch” sessions at dusk, the event is designed to blend sport with luxury—an approach that mirrors the ethos of the label founded by Moroccan-French designer Charaf Tajer in 2018.

Known for its après-sport aesthetic, Casablanca debuted nearly seven-years-ago with a menswear collection called Casablanca Tennis Club. The line, which was produced in France and Morocco contained a mix of T-shirts, tailored suits, cotton tracksuits, and silk shirts with custom prints made from commissioned watercolors. The campaign was lensed in, you guessed it, a tennis court. In 2023, the brand—which takes its name from the Moroccan city where the LVMH Prize winner’s parents first met— paid homage to its origins with the release of its first-ever, specially-designed K7 tennis racket.

Perhaps it will be on display at Casablanca’s pop-up store, which will feature the brand’s latest designs and showcase the most recent Spring 2025 collection, which is as sporty as it is stylish, drawing inspiration from old-world elegance and the laid-back luxury of Los Angeles. Attendees will also be among the first to preview and shop Casablanca’s exclusive limited-edition capsule for kids.

The culinary experience at the event is set to be just as diverse as the fashion, with a menu that melds African, Japanese, and French cuisines. Guests can relish dishes such as Langoustine Pasta and Wagyu Beef and refresh themselves at the Casablanca Juice Bar, which offers unique concoctions like the Butterfly Matcha—a rosemary-infused matcha tea with butterfly pea, ginger, and agave.

Those who don’t want to miss this event (and trust us, you don’t!) can secure their spot by signing up at www.casablancatennis.club. Game, Set, Match, Casablanca!

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