Casablanca the Brand Shortlisted for LVMH Prize

Morocco is officially on the fashion map

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Since its launch in 2013, the LVMH prize has been honouring and supporting young fashion designers from across the globe. Now in its seventh edition, the platform has announced its 2020 shortlisted designers, and French-Moroccan label, Casablanca the Brand is amongst them. 

The label made it to the 20-strong shortlist out of a record-breaking 1,700 applicants. The winner of the LVMH Prize for Young Designers will receive $300,000 and a yearlong mentorship by a dedicated LVMH team. 

By the looks of it, Casablanca has a pretty good chance at scoring the prize. Founded in 2018 by Charaf Tajer (who founded French streetwear brand Pigalle, alongside Stephane Ashpool), Casablanca has quickly become one of Paris’s hottest labels. Everyone from Kendall Jenner to Skepta are counted as fans of the brand. 

Much like last year’s shortlist, this year’s list included both new and more established designers. The 20 hopefuls also include New York City’s Area, designed by Beckett Fogg and Piotrek Panszczyk, emerging Indian label Ahluwalia by designer Priya Ahluwalia, and London’s Samuel Gui Yang. 

The designers will go on to present their collections to a jury led by Louis Vuitton executive vice president Delphine Arnault.

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