As Saudi Arabia’s music scene continues to flourish, emerging artists across genres are making their mark. Yet, the inner workings of this vibrant industry often remain hidden from view. That’s where XP Music Futures’ latest documentary steps in.
XP Music Futures, in collaboration with Badiya Studio, has unveiled Ashoo, a docuseries that dives deep into Saudi Arabia’s burgeoning music scene. Directed by the duo Chndy and Abu Hamdan, this series offers an unfiltered and authentic glimpse into the Kingdom’s evolving cultural landscape, spotlighting the raw sounds and untold stories emerging from its streets.
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The six-episode series opens with intimate interviews featuring the trailblazers who have shaped Saudi Arabia’s musical identity. In a compelling joint statement, the directors emphasized their mission to illuminate these often overlooked narratives. “We aimed to present these stories with absolute authenticity, giving voice to individuals to share their experiences in their own words. This approach has allowed us to capture the passion, history, and profound love these artists have for their craft.
“It was essential to us to preserve the integrity of their narratives, providing a window into their worlds that is both genuine and powerful”, they said.
The first two episodes are already live on XP Music Features Youtube channel. The debut episode, which aired on Aug.10 , Jalsat Tarab, immerses viewers in the world of traditional drums and harmonic melodies, showcasing musicians who have honed their art through years of improvisation and dedication. The second episode, Khabiti, explores Saudi folk music and culture, highlighting the enduring significance of artistic heritage in the nation’s identity.
New episodes of Ashoo will drop weekly, culminating in the final episode on Saudi National Day, Sep. 23.
Series Highlights:
EP.1: JALSAT TARAB
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An introduction to the world of traditional drums and harmonic melodies, where a group of dedicated musicians showcase their craft, honed over years of improvisation and passion.
EP.2: KHABITI
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A journey into Saudi folk music and culture, where ancient traditions are lovingly preserved, highlighting how artistic heritage remains a vital part of the national identity.
EP.3: TARNEEM THE FIXER
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The story of a pioneering woman breaking barriers in the business of organizing traditional live music events, challenging stereotypes and showcasing the significant roles women play in this industry.
EP.4: AL-HILLA
A look into a vibrant neighborhood in the south of Riyadh, known for its bustling music shops. This episode explores the area’s rich cultural significance as a hub for iconic musicians and their instruments.
EP.5: SWILM WAL OUD
An exploration of the Oud, the stringed instrument central to Saudi music, and its intricate craftsmanship and enduring cultural significance.
EP.6: AL-SHA3ER
A modern poet blends ancient Arabic poetry with contemporary formats, preserving traditional art while making it relevant for today’s audience.
