All signs point to a strong and steadily expanding watch industry as it heads into this year’s flagship fair, Watches & Wonders. Taking place in Geneva until April 18, the 2026 edition will bring together 55 returning brands alongside 11 new participants. Among the most exciting exhibitors on the lineup is Chopard.
Long celebrated for its dual identity as both a high jewelry powerhouse and a serious watchmaker, the centuries-old Swiss luxury house has steadily carved out a respected place within horology, particularly through its L.U.C collection, known for in-house movements and technical precision, and the sportier Alpine Eagle line, which has become a modern staple. It is this balance of craftsmanship and contemporary appeal that keeps the maison firmly in the conversation year after year.
And this year, all eyes are on what the brand has in store, as it prepares to unveil its latest novelties at the fair, adding a fresh chapter to its evolving watchmaking story. Discover them below.
Alpine Eagle 41 XPS

Crafted in the brand’s signature Lucent Steel™, the new ultra-thin 41mm watch clocks in at just 8mm thick, delivering that sweet spot between sporty and refined without trying too hard. The real standout, though, is the dial. Dubbed “Mountain Glow,” it comes in a soft champagne hue inspired by the way Alpine peaks catch the last light at sunset, finished with the collection’s signature textured pattern that mirrors an eagle’s iris. It is subtle, but not forgettable. Underneath, the L.U.C 96.40-L movement keeps things serious, with a micro-rotor, twin barrels, and a 65-hour power reserve, all wrapped up in a package that meets both COSC chronometer certification and Poinçon de Genève standards.
Happy Sport Happy Hearts

The latest addition to its Happy Sport lineup, the Happy Hearts watch is a piece that does not take itself too seriously, yet still delivers on craftsmanship. Housed in a 33mm Lucent Steel™ case and powered by an in-house automatic movement, the watch plays with contrasts from the get-go. A classic mother-of-pearl dial sets the stage, while a denim strap cuts through the formality, giving the piece a more relaxed, almost off-duty feel. Two heart-shaped charms, one in white mother-of-pearl and the other in a pink-purple gradient, move freely across the dial alongside three floating diamonds, turning timekeeping into something far more playful. It is a subtle nod to the collection’s legacy, which famously disrupted watchmaking in the ‘90s by pairing steel with diamonds in a way that felt entirely new at the time.
L.U.C 1860

At this year’s Watches & Wonders, Chopard taps into its own legacy, reintroducing one of its most defining pieces: the L.U.C 1860. Designed as a tribute to 30 years of Chopard Manufacture in Fleurier, the watch does not try to reinvent the wheel, instead refining what already worked, and doing it exceptionally well. Sized at a modest 36.5mm, the watch leans into classic proportions, but it is the dial that does most of the talking. Rendered in a deep “Areuse Blue,” inspired by the river near the brand’s manufacture, it is hand-guilloché using traditional techniques that few maisons still practice today. The result is a textured, almost hypnotic surface that shifts subtly with the light, anchored by white gold markers and a clean small seconds counter that keeps the design balanced and deliberately free of distractions. Inside, the L.U.C 96.40-L calibre keeps things serious. Ultra-thin, COSC-certified, and equipped with a micro-rotor and twin barrels delivering a 65-hour power reserve, it is the kind of movement that speaks to collectors rather than casual buyers. Add to that the Poinçon de Genève certification, and you get a level of finishing that is as rigorous as it is discreet.
L’Heure du Diamant

Chopard leans fully into its jewelry roots with the latest addition to its L’Heure du Diamant collection. Framed in 18-carat ethical white gold, the cushion-shaped case is set with 4.40 carats of diamonds, creating a halo that catches light from every angle without feeling overworked. At the center sits a deep black onyx dial, sharp, glossy, and completely uninterrupted, save for a handful of diamond-set markers and hands that feel more like accents than functional details. It is this contrast, between the intensity of the stone and the brilliance of the diamonds, that gives the piece its edge. Underneath all that sparkle, the mechanics are still taken seriously. The watch is powered by Chopard’s in-house 09.01-C automatic movement, offering a 42-hour power reserve, a reminder that this is not just jewelry masquerading as a timepiece.