Converse Pays Tribute to the Middle East With New Sneaker

An ode to Dubai’s cult Chai spot Project Chaiwala

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Anyone who knows the Middle East knows how much chai is loved in the region. 

So it should be no surprise that sportswear giant Converse would tap Dubai’s favourite chai spot Project Chaiwala for their first regional collaboration. 

Two years since having launched, Project Chaiwala has become a Dubai-staple, thanks to their modern-twist on the traditional tea.  

The new sneakers come in a limited edition run and have been designed by Dubai-based bespoke sneaker experts Waxfeller.

Converse Project Chaiwala From the young skateboarders of XDubai’s skatepark, to the Gulf city’s young musicians (who will inarguably be huge fans of the new sneaker), Waxfeller’s design isn’t just an ode to the Emirati tradition of drinking chai – it’s also a nod to the city’s emerging subcultures.

Converse Project ChaiwalaConverse Project Chaiwala“When Dukkan Media and Converse approached us with an initial idea of collaborating together to design a Chai-culture inspired sneaker, we were completely on-board with the idea. It’s the perfect tribute to Dubai’s street culture,” says Ahmed Kazim, one-part of Waxfeller.

Converse Project ChaiwalaConverse Project ChaiwalaUsing the iconic Chuck Taylor’s as a blank canvas, Waxfeller imprinted Project Chaiwala’s DNA on the new sneakers with a Karak-splattered iteration.

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