“We’re here to change the standard” reads CTZN Cosmetics’ mission statement. With their debut range, that’s exactly what the Dubai-based beauty brand is doing.
Founded by Pakistani sisters Aleena, Aleezeh and Naseeha
“We’ve worked tirelessly perfecting these formulas to ensure we had a nude lipstick shade for every skin tone – no more mixing required,” said Naseeha Khan in a statement, who is a makeup artist in her own right and is in charge of the company’s product development.
The release also includes Globalm, a non-sticky dewy balm that comes in two versions (both colourless, with one containing shimmer to add a bit of sparkle), also created with inclusivity in mind.
Coinciding with the launch, the beauty brand unveiled a campaign featuring a diverse cast, including male and female models with roots from across the globe, from India to Africa, including a woman sporting a white hijab.
