YSL Beauty has a new face in the GCC, and it’s none other than Dana Hourani. The Lebanese singer, style icon, and creative powerhouse has been named the brand’s newest and first GCC Makeup Ambassador, a collaboration that feels both fresh and fitting.
Hourani has built a career on striking the perfect balance between elegance and edge—exactly what YSL Beauty stands for. Whether she’s dropping genre-blending tracks or turning heads with her effortlessly cool style, she knows how to make an impact. Now, she’s bringing that same energy to the beauty industry, fronting the “Unleash Your Inner Light” campaign for Ramadan 2025. It’s a celebration of self-reflection, empowerment, and the kind of beauty that goes beyond skin deep.
“YSL Beauty has been a staple in my makeup routine for years. I love it because it’s effortless yet intentional, made to bring out the confidence and strength in women,” Hourani says. “To me, beauty isn’t just about looking your best, it’s about feeling your best. It’s about embracing who you are, owning the moment, and stepping into each day with power.”
That philosophy aligns perfectly with YSL Beauty’s bold, aspirational approach to makeup. Expect to see Hourani rocking some of the brand’s most iconic products—Loveshine Wetshine lipstick, Lash Clash mascara, and Make Me Blush powder—curated by YSL Beauty Regional Makeup Artist, Iman Boutari. Think luminous skin, daring eyes, and statement lips, all with the singer’s signature effortless touch.
However, Hourani isn’t just another face of the brand. Beyond the campaign, she’s bringing her artistry to digital content, global activations, and exclusive collaborations.
If you’ve been following her journey, you already know Hourani’s not one to follow trends—she sets them. From her debut album Ensanein to viral hits like Zuruni and Enti Ana, she’s carved out a space where Arabic music, global influences, and her own artistic vision collide. And with her upcoming album rollout, it’s clear she’s only just getting started. Now, with YSL Beauty in her corner, she’s poised to bring that same fearless energy to the beauty world.
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