If 2020 was meant truly stepping into the digital era then 2021 is the year of bringing back the normal. Yes, we mean physical fashion shows and art exhibitions are finally back on.
As one of the very few houses that have consistently influenced and dictated the industry’s influences through decades, Dior has just announced its first exhibition in the Middle East, and it’s set to take place in the Qatar’s capital of Doha. The city that is known for its futuristic skyscrapers and ultramodern architecture will be hosting the French label’s debut in the region. The event will be held in collaboration with Qatar Museums.
Eponymously named after the fashion house’s founder, Christian Dior, the show will be displayed at M7; a design and innovation hub located in Downtown Doha.
Running from November 2021 to March 2022, the installation will aim at celebrating and revisiting some of the brand’s heritage and past patterns through a selection of unique pieces specifically handpicked and customised for Qatar.
Curated by no other than Olivier Gabet, the exhibition walks in the steps of its other successful global iterations which travelled through the narrow streets of Paris all the way up to the Big Apple’s wide avenues.
Although this is their first introduction in the Middle East, this is not the fashion house’s first time in the Arab World. After John Galliano’s Spring collection presented in Egypt back in 2004 and more recently in Marrakech, Morocco for their Spring/Summer 19 presentation, Dior’s connection to the region is only getting bigger by the day – and we’re only excited to see it grow.