Dior Transforms Harrods Into a Festive Wonderland This Holiday Season

It’s beginning to look a lot like Christmas

If you’re spending this festive season in London, then you don’t want to miss Dior’s magical takeover of luxury department store Harrods. Running until Jan. 3, 2023, “The Fabulous World of Dior” has seen the iconic red brick facade of the British retailer’s Brompton Road location transformed into a  light installation by visionary artist Pietro Ruffo, featuring various Dior emblems, including the compass rose (the centerpiece of the exterior, measuring 17-metres-squared), golden star, bar jacket, and medallion chair. 

The takeover is a celebration of the longstanding relationship forged between Dior and Harrods over the past seventy years. A well-documented anglophile, Monsieur Dior first established a bond with the famous department store in 1953. “This story, beginning with Harrods’ earliest singular branded boutique, has continued to grow through exclusive collaborations and is now enriched by a new chapter, unique in its scope and creative daring, inspired by the magic of Christmas,” said the house in a statement. 

The Parisian maison is also occupying 44 of Harrods’ famous window displays for Christmas (it’s the first time a brand takes over all the window displays), meanwhile, inside the store, immersive Dior installations across fashion, accessories, jewelry, and watches can be found. Even the escalators are bedecked with Dior lucky star motifs. In addition to an exhibition, that includes charming miniature versions of iconic Dior pieces, and two pop-up shops selling limited edition gifts and items, there is also a Dior café, specially conceived for the occasion, on site so shoppers can enjoy a soothing cup of piping hot chocolate and honey cake in the shape of a Christmas tree after a long day of shopping. 


The Fabulous World of Dior runs at Harrods until Jan. 3, 2023. Tickets for The Fabulous World of Dior exhibition are available here

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