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The Jeweler Behind Every Celebrity’s Grillz Is Launching a Range of Diamond Tooth Gems

sink your teeth into these

For jewelry lovers, Dolly Cohen hardly needs an introduction. The French dental-technician-turned-jewelry-designer, who is based in Paris, is one of the most sought-after jewelers in the world when it comes to golden mouthpieces, AKA, grillz. Cohen’s handmade custom creations have been sported by everyone from Pharrell Williams and Beyonce to Lady Gaga and Madonna. She was also responsible for the matching grillz worn by A$AP Rocky and Rihanna that spelled out “Marry me?” and “I do” in the D.M.B music video that came out last year.

Now, the jeweler is launching her very own collection of 18k gold and diamond tooth gems, which will be available for purchase online starting tomorrow, and which, according to Cohen, has been in the works for a while. Dubbed the Tooth Diamonds collection, the accessible new offering isn’t your average rhinestone butterflies and cherries, but a more refined and grown-up take on the trend. The collection features square, round, and heart-shaped gold designs set with diamonds that are made to be implanted onto your tooth for an instant and easy way to brighten up your smile. For a bold and unique beauty look, the designs can be mixed and matched.

 

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Dazzling teeth accessories, which were popular in the late 90s, have made a massive resurgence in the past couple of years, and have been spotted on a number of It girls, including Hailey Bieber, Dua Lipa, FKA Twigz, and Bella Hadid, to name a few, in part thanks to the safe and quick application procedure. The best way to apply your tooth bling is to see a professionally trained dentist, who, after determining the desired position you want your jewelry, will polish the surface of your tooth to ensure that it’s completely dry, before bonding it using a semi-permanent dental adhesive. If applied well, and cared for properly, tooth gems can last up to several years (I’ve had my gold-plated dollar sign tooth gem since 2018, you do the math.)

Considering that Gen Z’s obsession with the early aughts and Y2K aesthetic is showing no signs of slowing down anytime soon, it’s safe to say that dazzling tooth gems and gleaming mouthpieces will only continue to be wildly popular, making Cohen’s elevated take on the bold beauty statement one of the most exciting launches to sink our teeth into this summer.

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