In the internet age, nothing is safe from going viral—weird health crazes included. And if you’ve been trawling IG beauty accounts recently, you’ve probably come across the latest trend: mewing.
But unlike most aesthetic treatments and viral trends of the past, mewing isn’t invasive and it doesn’t cost you any money. The concept of mewing is merely a facial exercise technique—and it’s purely cosmetic. With one quick scroll through YouTube, you’ll discover thousands of people who claim that claim mewing has completely changed the shape of their face.
The technique, which was pioneered by a British doctor named Mike Mew (hence the name), is all about changing your tongue posture. According to him, the way your tongue rests in your mouth can completely improve the look of your jaw, and as a result, your entire face.
All you have to do is position your tongue to rest at the top of your mouth, and press it up without touching your teeth. This, overtime, will move your teeth and restructure your entire face. Think of it as a form of ‘corrective therapy’, designed to realign your facial bone structure by resting your tongue on the roof of your mouth.
And while it’s recently gone viral, it’s actually been around for a while. Dr. Mew, a dentist and facial surgery specialist, has been in the game since the early 1990s. He even has his own YouTube channel with over 600 videos on the concept that have garnered thousands of views. But, of course, it wasn’t until YouTubers caught on that it reached the masses.