From Alserkal Avenue to Art Dubai fairs and Dubai Design District, Dubai is not short of cultural hubs. Most recently, the streets of the Emirati city have been transformed into an open-air museum thanks to Brand Dubai, the creative arm of the Government of Dubai Media Office.
The institution partnered up with Roads and Transport Authority (RTA) to unveil eight art installations at select bus stops along Jumeirah Road.
The initiative goes back to 2018, which then included 23 murals stretching along Jumeirah Road as well. The new installment though comprises various objects inspired by Emirati heritage: a pink flamingo is reminiscent of floaties commonly found in small shops across Jumeirah Road; jellyfish, found abundantly in Jumeirah beach waters during the summer and a ‘Teela’ which is a glass ball similar to marbles used by a popular traditional children game.
“The launch of the second phase of the Jumeirah Project contributes to realising the broader vision to transform Dubai into an open-air museum that celebrates creativity and aesthetic excellence,” said Shaima Al Suwaidi, City Branding Manager of Brand Dubai in a statement.
“The art experiences support the effort to create a vibrant new creative ambience in the neighbourhood while portraying its distinctive heritage, modernity and innovative spirit.”
Other installations include a giant cassette player, coffee cups, a paper boat and robots. You can find them in different bus stops stretched from the Dubai Canal to Jumeirah Al Naseem.
