Egypt has maintained its position as the epicentre of the region’s creative scene for decades. We can thank the North African nation for the likes of regional icons like Umm Kulthum and Abdel Halim Hafez, and that’s without even mentioning the likes of household names like actors Omar Sharif and Adel Imam.
But as hard as it is to admit, the days of the golden era of classic Arab music and cinema are now over – and we’re not here to reminice on the past. Creativity still runs high in Egypt, and we’re here to celebrate the new wave of Egyptian creatives.
After all, Egypt was not only the birthplace of one of the region’s newest, and most exciting genres: Mahraganat, but the nation’s fashion industry is thriving too, with Kylie Jenner a dedicated fan of a number of Egyptian designers. Wondering who’s behind Egypt’s new creative revival? These are the young creatives taking back the reigns.
As Egypt’s most prominent rapper, Abyusif should already be on your radar if he isn’t already.
Based between Cairo and New York City, Felukah is the soulful artist to keep an eye on.
If there’s one Egyptian brand to shop, it’s Okhtein. Founded by two sisters, Okhtein takes inspiration from Egypt’s rich culture.
Kylie Jenner is a fan of this Egyptian accessories label, and you should be too.
A rising star in the nation’s hip-hop scene, Marwan Pablo has paved a path of his own with his unique flow.
After being hand plucked by J.W.Anderson, and shooting a local FarFetch campaign – Malak Kabbani is the rising photographer to watch.
Wondering what Egyptian youth get up to? Local photographer Youssef Sherif uses photography to capture the country’s new generation.