Coach just dropped their Ramadan campaign and guess who’s at the forefront? It’s none other than Elyanna, the Palestinian-Chilean singer-songwriter who’s been turning heads with her unique blend of Middle Eastern sounds and Latin rhythms.
Set against a backdrop of blues and sunset oranges, the visuals are a perfect nod to the beauty of the season. From her iconic curls to her henna, the part-Palestinian hitmaker is seen mixing her personal style with Coach’s classic silhouettes like the Soft Grain Leather Chain Tabby Shoulder Bag, making the campaign feel all the more authentic.
Elyanna shared her excitement via a released statement: “Collaborating with Coach has been amazing. It was a chance to bring my world into the mix—whether it’s the coins, henna, or my curls. It’s been great to see how we could blend those elements with the brand’s vibe. Being the first ambassador from the Middle East feels natural, especially with a brand that values individuality and self-expression as much as I do!” she says.
For those who’ve followed Elyanna’s music journey, you know she’s all about that honest, fresh sound that respects her roots while exploring new territories. That’s probably why Coach picked her as their first Middle Eastern ambassador—a bold move showcasing their commitment to celebrating diverse voices.
Elyanna is the second artist with Palestinian roots to front a campaign for a major fashion house this month, following in the footsteps of Palestinian-Algerian Saint Levant, who was recently tapped as a YSL ambassador. Along with other influential figures like Bella Hadid, who has consistently used her platform to spotlight Palestinian issues, this campaign marks a significant stride in Palestinian representation in the global fashion industry.
This collaboration also marks a significant milestone for Elyanna—it’s her very first fashion campaign— making it a landmark moment in her career, and establishing her not only as a trailblazing artist but also as a fashion icon in the making. Indeed, the singer has been quite busy over the past several months. In addition to her new campaign with Coach, she also made her SNL debut, opened up for Coldplay on their world tour, and took home numerous awards at the inaugural 2025 Billboard Arabia awards in Riyadh.
