2019 might have sucked for most of us for a multitude of reasons, but as it turns out – it was a great year for fashion in the Arab world.
We witnessed the birth of some of the region’s most exciting brands, each working to catapult into becoming recognizable names on a global scale. And if their latest collections are any indication, they’re on their way there.
Looking towards 2020, these are the brands we’ll be keeping an eye on this year.
Named after the Arabic word for ‘heart’, Elbé lives up to its name. It’s profound, delicate, and above all, considerate. Founded by Tunisian designer Nour Ben Cheikh and her partner Clementine L, the accessories label is truly sustainable. Their collections, which include pieces that vary from earrings and necklaces to scarves and bucket hats are all made from second-hand materials, and produced in limited quantities.
Born out of an urge to resist Israeli occupation, Gaza-based label Meera Adnan is already admirable. The Palestinian label plays between subtlety and statement making, with pieces that vary from puff sleeved-dresses to oversized blazers.
Jeux De Mains
If you’re a fan of Beyoncé, you might have already seen their pieces in action. The Lebanese label was recently worn by the superstar—and for good reason. The playful designer behind it, Salim Cherfane, has already perfected a signature look, not shying away from colour blocking or pattern-mixing.
Arabness runs in C.O. R’s DNA. Founded by Iraqi designer Yesawi, the label features pieces that put functionality and comfort at the forefront, all while paying tribute to the region. His military-inspired first collection is said to have been influenced by themes of war and peace.
By far one of the sexiest Arab labels to emerge in recent years, Atelier Mundane is one to keep an eye on. Not only are their designs sexy, they’re sustainable too. Their Keffiyeh corset is made from upcycled Palestinian Kiffeyehs, and all the leathers they use are vegan. Not to mention, Jorja Smith and Sevdaliza are already big fans.