Now eight years deep, Sole DXB has put the region’s streetwear scene on the map like no other event or festival. With almost 30,000 people having attended last year, it’s the Middle East’s biggest festival and it’s only getting bigger.
This year’s three-day event is set to celebrate all things Jamaica. There’s no word yet on who the headliners will be, but a few guesses are warranted if the motherland of dancehall is this year’s theme.
“The Jamaican Sound System is the most influential force in contemporary popular music today, so we went to Jamaica to find out how an island nation of 2.8 million has continued to punch far above its weight, for over 60 years. The Jamaican diaspora has influenced what we listen to and how we create. This year we look forward to celebrating all that the island has given us,” said Hussain Moloobhoy, Sole DXB’s co-founder and creative director in a statement.
“Each year we build Sole DXB on the bedrock of storytelling and subcultural narratives. We seek out stories that are current, but also under-represented. This year is no different,” he continued.
Last year’s edition saw the regional debut of hip-hop icon Nas, grime artist Giggs and Blood Orange were all on the bill.
But the festival wouldn’t be complete without the Sole Ball Above All Classic, the region’s most competitive streetball tournament. And for sneakerheads, you’ll be happy to hear that the Sneaker Swap will also make a comeback, so you’ll get the opportunity to buy, sell and trade from some of the world’s leading collectors.
As of now, presale tickets have been announced, and are currently available for purchase through Virgin Megastore.