The Arab Fashion Council is no stranger to taking the region’s fashion scene to the next level. The Dubai-based organization, which was behind the ‘Arab’s in Paris’ initiative at Paris Fashion Week earlier this year, is expanding the local scene even further this year with the Middle East’s first men’s fashion week.
The organization made the announcement earlier this month. Today, they’ve finally unveiled the designers taking part.
“The world around us is changing, so too are attitudes towards fashion and nowhere more so than in the Middle East. Arab Fashion Week-Men’s presents the breadth of menswear beyond formal attire and streetwear and paves the way for men in the Middle East to embrace a more adventurous wardrobe,” said Mohammed Aqra, Chief Strategy Officer at The Arab Fashion Council in a statement
Set to kick off on January 28, the showcase will include sustainable Lebanese designer Roni Helou, Beirut-based labels Boyfriend The Brand and Emergency Room, as well as UAE-based labels Amato and Michael Cinco.
As part of the line-up, five emerging menswear designers from Paris Fashion Week Men’s have also been invited to participate in the showcase.
“Emerging brands express a fashion-forward view on the world. We are pleased to present some of these talented designers from the Paris Fashion Week calendar in Dubai at Arab Fashion Week-Men’s, to allow them to increase their global reach,” said Serge Carreira, Head of Emerging Brands Initiative at The Fédération de la Haute Couture et de la Mode.
The event will see the designers take their work to the virtual realm, presenting their collections on Facebook and Instagram Live.