Farfetch recently released its latest campaign, Farfetch Communities celebrating creatives across the world, and today, the fashion retailer has its sights set on the region, putting the Arab world’s tastemakers in the spotlight.
Entitled ‘Get Together’, the campaign brings together Arabs from the Middle East to North Africa, showcasing each of their interpretations of modest fashion. From emerging models Lana Al Beik, and Feriel Moulai, Lebanese jewellery designer Nadine Kanzo, to Saudi Arabian photographer Taha Ibrahim Barjeel and influencer Shahad Salman, the film shows there are no bounds when it comes to the region’s diversity in talent.
It doesn’t shy away from body positivity and women’s empowerment either, Farfetch brought along Ameni Esseibi, the Tunisian model known for championing size-inclusion in the region and Moroccan muse Tilila Oulhaj.
Directed by 29-year-old Lebanese-Sudanese filmmaker Dana Boulos, who has previously shot for the likes of Gucci, Glossier and Mercedes Benz, the film brilliantly shifts away from the recurring narratives told about the region, showcasing its diverse reality instead. On the photography side, Prod Antzoulis signs stricking photos of this vibrant group coming together to celebrate the spirit of acceptance and diversity.