By now, Diet Prada, is an industry staple. From calling out the world’s biggest fashion houses for cultural appropriation or fast fashion labels for counterfeiting designs, the platform, which garnered over 2 million followers since its founding in 2014, has led to a complete paradigm shift.
Not long before their establishment, the future of fashion critics had been in jeopardy. With the rise of the IG influencers, honest collection reviews slowly saw their demise.
As fashion houses adapted to accommodate the digital sphere, the world of fashion criticism had to as well. And Diet Prada laid out the blueprint. Today, fashion criticism found a home on Instagram and Twitter.
And Diet Prada—which has been criticised for its flagrant embrace of call-out culture—is not alone. IG is also home to some of the industry’s most respected fashion journalists, who don’t shy away from sharing sarcastic criticism and hyperbolic references.
We’ve rounded up our favourites for you.
Pierre Alexandre M’Pelé (@pam_boy)
If there’s one thing that sets M’Pelé apart, it’s his honest and unsponsored voice. No, scratch that, it’s his knowledge of the industry. The journalist previously wrote for LOVE, Women’s Wear Daily and The Face, before launching his own magazine, SCRNSHT and becoming an editor at newly launched, Perfect Magazine. But his IG is where it’s at. If you’re looking for blunt reviews of almost every runway show, or to learn valuable history lessons on fashion, you’ve got to follow Pam Boy.
Luke Meagher (@hautelemode)
Meagher has gained recognition online for his wit and humour, as well as his iconic YouTube roasts and review sessions. His latest hit? A complete review of the new Netflix hit show, Emily in Paris, where the protagonist is seen wearing a shirt with a print of the Eiffel tower to her first day of work. “Who the f**k wears a Paris printed t-shirt to go work in Paris?!” he said.
Shelby Ivey Christie (bronze_bombshel)
The fashion and costume historian started her career as an intern at InStyle Magazine, and has worked with major publications ever since, including Vogue and W Magazine. Christie is particularly celebrated for her voice on Black history, and the lack of representation in fashion. She’s a must-follow.