Fashion Futures is the Festival Turning Riyadh into a Fashion Capital

The Kingdom is taking steps to make it happen

Could Riyadh become the Middle East’s fashion capital? The possibilities are endless. And with the latest from the Kingdom’s capital, it looks like it’s slowly becoming a reality. 

The city just held one of its first major fashion events, entitled Fashion Futures, with some of the industry’s biggest heavyweights jetting off to the kingdom for the first time just for the occasion.

Having kicked off on December 10, the two-day event brought together both international and local fashion communities together to discuss topics related to themes of sustainability, diversity, innovation, and entrepreneurship. The festival also saw the first Saudi 100 Brands Exhibition take place.

The event was led by Her Highness Princess Noura Bint Faisal Al Saud, alongside Burak Cakmak, the CEO of Saudi Arabia’s Fashion Commission. This edition of the fashion event brought along a series of fashion experts for its panels. 

Rachel Zoe was among them, alongside actress Rosario Dawson, Kering Group’s Marie Claire Daveu, LVMH’s Laetitia Roche-Grenet, and Zadig & Voltaire CEO Remy Baume, to name a few.

On its first day, Saudi Arabia’s H.H. Princess Noura bint Faisal Al Saudi, who is the Sector Development Director of the Fashion Commission and the Saudi Minister of Culture Prince Badr bin Abdullah bin Mohammed bin Farhan Al Saudi started it all off with a speech. Lama Alakeel Thana Al-Harbi, who is the co-founder of Coded Nation, and Arizona Muse followed up with a panel discussing the term ‘influencer’ and influencer marketing. 

The move to bring a fashion event to Saudi Arabia is further proof of the steps the nation is taking to make Vision 2030, spearheaded by Crown Prince Mohammed Bin Salman, a reality. 

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