At a time when many might have chosen to step back amid the ongoing devastation taking place across the Middle East —including the bombardment of Lebanon — Baskinta-born designer Georges Hobeika chose to press forward, framing the decision as a reminder that even in the shadow of catastrophe, creativity and spirit won’t ever disappear. Presenting his Ready-to-Wear Fall 2026 collection in Paris, the designer carried on with the season while the world outside continued to shake.
A stone’s throw away from the Pantheon — a neoclassical monument where some of France’s most revered figures are laid to rest — Georges and his son Jad, who assumed the role of creative director of the label since June 2022, presented a collection that stayed true to the house’s signature language of soft tailoring, ornate detailing, and the refined evening-wear that has become its calling card over the years.
In total, 60 new looks were introduced, with the collection placing flowers firmly at the center of its visual language this season. As the press note explained, the motif has long been central to the house’s identity because nature “exists in its most absolute form—unbidden, without concession. What it produces simply exists.” And that philosophy translated directly onto the runway with soft fabrics brushing lightly against the skin, pearl and crystal embroideries appearing almost suspended in time, and pale, luminous colors— such as champagne, blush, taupe, or soft sage— seeming to let light pass through them rather than hold it.
Flowers, as expected, were referenced everywhere. But instead of bold prints, they surfaced through beadwork, lace appliqués, and clusters of tiny crystals scattered across mesh. On several dresses, the embroidery appeared to float across the body, creating the illusion that blossoms were blooming directly on, or should we say from under, the skin.
Silhouette played an equally important role in shaping this season’s narrative. Corsetry — one of the house’s most recognizable features — anchored the collection with structured bodices and sculpted waists contrasting with fluid satin skirts, embroidered overlays, and airy tulle layers. Elsewhere, the designers leaned into some forms of sensuality with slip dresses trimmed with lace referencing vintage lingerie while translucent gowns traced the body with floral embroidery.
