Music

Get To Know INJI Gürun, The Region’s Next Electro Sensation

BYYassine Hariss

December 13, 2023

Fortunately, updating our repertoire of saved songs has never been easier than now. Be it through streaming platforms or social media apps, today, algorithms are what now bear the heavy burden of putting you on to your next favorite artist. With software that knows your taste in music sometimes better than you do yourself, if your feed is anything like ours recently, then it has likely been flooded with one name that seems to be on everyone’s Discover Weekly. Introducing Turkey’s next electro sensation: Inci Gurun.

A pure product of the internet, the young Philadelphia-based singer known as INJI has rapidly risen to fame by honing the metrics of the one app Gen Z’s are addicted to: TikTok. The 22-year-old hitmaker, who has since garnered an impressive community of 2.5M monthly listeners on Spotify, revealed that her career took off with a viral 15-second-long demo strung together while stuck at home recovering from COVID-19.

With a handful of officially released singles to her name, including Gaslight and Madeline, which both went viral on the video-sharing app, as well as a debut EP titled LFG released in June, the Turkish soloist has since catapulted to digital fame. Each of her tracks has turned into a viral sensation, and can be heard soundtracking a slate of online content, from memes and POVs to sponsored ads, dance challenges, and GRWM videos.

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Chock full of witty one-liners, punchy riffs, and rhythms, all laid over a slew of catchy beats, given the numbers that the student-turned-singer is currently generating (her most recent single, BORED streamed over 500K in its first weekend) INJI is certainly one to keep a close eye on.Symptomatic of the same fever induced by Drake, whose every other bar instantly becomes an iconic Instagram caption, the musical sensation is fully capitalizing on the ever-evolving nature of the internet “without spending a dime” as she aptly stated in an interview, by growing into one of its favorite muses.   

In celebration of her rapid ascent and meteoric levels of success, below, five facts to know about INJI, the region’s next pop star.

She started learning classical piano aged eight

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The 22-year-old enrolled in classical piano classes when she was only eight-years-old at the Istanbul University Public Conservatory. She studied classical piano and music theory for 10-years and competed in several competitions internationally.  

She grew up between Istanbul and London

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INJI was raised in Turkey before moving to London for high school, where she joined jazz bands, acapella groups, and choirs. She moved to the United States for post-secondary, where she formed her own jazz band. In fact, her first single Gaslight was produced alongside a fellow student who was a guitarist in her jazz group.  She is now based in New York City.

She’s an Ivy League graduate

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Following her stint in the United Kingdom, INJI relocated to the United States to pursue her higher education. She attended the University of Pennsylvania’s Wharton School of Business as a Finance student from which she graduated earlier this year.   

She is now a signed artist  

In previous interviews, INJI opened up about having to deal with high levels of success without knowing how to navigate the music industry. In the first instances, she revealed she was taken out “to fancy dinners around New York with top label executives, all of whom promised me the same thing: I’m going to make you a global pop star. (If you give me the rights to your music forever, for cheap).” However, it seems as if she has finally found the right label to hone her artistry by signing with Polydor Records and Astralwerks, an American record label focused on electronic music.  

She is a huge fan of Amy Winehouse  

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Although her music boasts an undeniable futuristic sense, INJI attributes her songwriting inspiration to classic musical legends from the past, more specifically Amy Winehouse. “I think Amy Winehouse is my favorite artist in terms of storytelling. Her lyricism is just unmatched and she tells incredible stories in lyrics you’ve never heard before. I’m trying to do that in a totally different genre, but I’m definitely paying homage to her,” she told American cultural magazine Bricks.  

Get To Know INJI Gürun, The Region’s Next Electro Sensation

She started learning classical piano aged eight

She grew up between Istanbul and London

She’s an Ivy League graduate

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Get To Know INJI Gürun, The Region’s Next Electro Sensation

She started learning classical piano aged eight

She grew up between Istanbul and London

She’s an Ivy League graduate

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