Gucci Launches its Own Fashion Film Festival

From Tiktok runways to Zoom presentations, the fashion industry has gone digital. The latest to join the virtual party is Italian fashion house Gucci, which will be hosting its own virtual fashion film festival, a first in the industry. 

Entitled GucciFest, the event will see the premiere of “Ouverture of Something That Never Ended”, a seven-parts mini-series featuring the house’s creative director Alessandro Michele’s new collection. This isn’t Gucci’s first digital presentation. The brand showcased its Resort 2021 collection last July in a 12-hour-long live stream complete with a behind-the-scenes run-through of the collection.

 

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Announcing the premiere of #GucciOuverture Of Something That Never Ended, the mini-series in seven episodes featuring the new collection by @alessandro_michele that will be presented during #GucciFest fashion and film festival from November 16-22. Directed by @gus_van_sant and #AlessandroMichele, the film series stars actress, artist and performer @silviacalderoni in a surreal daily routine in the city, encountering international talents, including: #PaulBPreciado, #AchilleBonitoOliva, @billieeilish, @dariuskhonsary, Lu Han @7_luhan_m, @jeremyoharris, @arianapapademetropoulos, @arlo.parks, @harrystyles, @sashawaltzandguests and Florence Welch @florence. The program also includes short films of 15 independent young designers with their collections. Receive updates on Gucci Fest’s debut through link in bio.

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Co-directed by Michele himself and American film director Gus Van Sant, the film series was shot in Rome following actress, artist and performer Silvia Calderoni in “a surreal daily routine in the city”. The episodes will also feature appearances of a star-studded lineup including Billie Eilish, Lu Han, Harry Styles, Florence Welch, to name a few. 

 

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Directors @gus_van_sant and #AlessandroMichele in an image by photographer #PaigePowell on set in Rome filming the episodes of #GucciOuverture Of Something That Never Ended, to be presented during #GucciFest fashion and film festival from November 16-22. @alessandro_michele Receive updates on #GucciFest screening times through link in bio. Due to COVID-19, Gucci has implemented health and safety measures compliant with the Italian law for all individuals who collaborate with the House and its employees, including testing.

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The programme will also include short fashion films created by 15 independent young designers with the likes of Stefan Cooke, Mowalola, Gui Rosa, Collina Strada and Ahluwalia on the list.

 

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Screening alongside the seven episodes of #GucciOuverture Of Something That Never Ended as part of #GucciFest, fashion films celebrating the works of 15 independent young designers: Ahluwalia @ahluwalia, Shanel Campbell @bedonwater, Stefan Cooke @stefan_cooke, Cormio @cormio_fanpage, Charles De Vilmorin @charlesdevilmorin, JordanLuca @jordanluca_official, Mowalola @mowalola, Yueqi Qi @_yueqiqi, Rave Review @ravereviewclothes, Gui Rosa @guiguir0sa, Rui @ruiofficial.me, Bianca Saunders @biancasaunders_, Collina Strada @collinastrada, Boramy Viguier @boramyviguier, and Gareth Wrighton @gareth_wrighton. Proudly supported by the House, these talented emerging designers were selected by Creative Director @alessandro_michele to showcase their collections. #AlessandroMichele Receive updates on Gucci Fest screening times through link in bio.

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The festival will run from November 16-22, on YouTube, Weibo, and guccifest.com