There’s Huda Beauty, and now there’s Hindash Cosmetics. The Iraqi beauty mogul just got a major regional competitor, and it’s the brainchild of Arab world’s biggest male beauty guru and make-up artist Mohammed Hindash.
Almost a decade after hopping onto the scene with his bold makeup looks, the Dubai-based makeup artist just announced his first beauty venture, and it’s expected to hit the market later this month.
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“Years in manifestation, I can now finally share the birth of my brand. Are you ready for an internal beauty intervention?” Hindash wrote on Instagram to make the announcement. “Are you ready for an internal beauty intervention?” he continued.
Now counting 1.1 million followers on Instagram, Hindash first kicked off his career in 2009, becoming one of the first male beauty gurus in the region and quickly amassing a large following.
But it’s not just his legion of fans that’ll guarantee his beauty brand’s success. Hindash just revealed his first product for his eponymous cosmetics brand, a palette named Beautopsy.
“I am so thrilled to finally reveal Beautopsy, the first product in line for Hindash Cosmetics,” he said.
“Beautopsy is a pressed pigment gradient palette that consists of vegan, multi-use shades that can be used as eyeshadow, blush, contour, highlight, eyeliner and brow powders,” he explained. “Inspired by my background as a painter, Beautopsy conceptualizes the painters palette and lets you combine and blend color combinations to perfection.”
According to Hindash, the palette’s formula is made up of 12 shades in6 gradient pans, with each pressed differently in order to showcase the various colour payoffs that can be achieved.