Huda Beauty really came a long way since it first appeared on shelves back in 2008. Almost a decade down the line, the brand’s howling success has turned them into a staple.
From eyeshadow pallets to lipsticks, gloss, concealers and more, Huda Kattan’s venture hit an impressive home run this year as they have been named the top beauty brand of 2021 in Cosmetify’s latest ranking.
The globally recognised index ranks the world’s biggest and most prolific beauty brands on factors such as social reach, engagement, search volume and social media followers.
For the second consecutive year, the Iraqi-American brand has topped the list placing itself above other major institutions including Canadian M.A.C and The Body Shop which has landed a fifth position.
If Huda Beauty is clearly showing positive signs of success and prosperity, it’s worth reminding that the beauty influencer behind the brand has a rich portfolio of businesses in the cosmetic field like fragrance brand Kayali and skincare label Wishful which also have a big community of followers behind each one of them.
Bringing the whole industry down to its knees, Huda Kattan might definitely be the figure to make sure to follow closely in the times to come.